I'm checking out at the tool store yesterday, and there is a quart Mason jar of local honey. I mention to the guy that has the bees, about this article. He says "I can tell you exactly what they do and why".
Mass honey producers buy alot of honey (from different honey farms). Bees are not like cattle or pigs, you really can't control their diet. So as a large honey conglomerate you have all different kinds of honey coming in and this presents a problem.
The procedure is to heat the honey, filter it, add flavorings/coloring and sweetness (if necessary), then bottle it. I asked why they would go to this added expense/trouble. I should have known what the answer was. Just like commisary produced pizza dough, they are looking to sell a product that is uniform in color, taste and consistency. Their honey today is the same as it was last year/ 10 years /20 years ago.
The tool guys' honey still has the pollen floating on the top and is minimally filtered. I should get a jar for the new house.