Author Topic: When did sriracha get hip?  (Read 180 times)

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Offline TXCraig1

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When did sriracha get hip?
« on: Yesterday at 12:24:55 PM »
I've been putting sriracha on my food for as long as I can remember; there is an incredible Vietnamese food scene here in Houston and I got a taste for it a long time ago. It seems like I blinked and now it is everywhere - even in the Whoopie pies at the gas station. Now it appears that Pizza Hut thinks it's a key to their comeback: http://www.washingtonpost.com/news/business/wp/2014/11/11/can-honey-sriracha-and-pretzel-pizza-help-pizza-hut-make-a-comeback/  ???
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Offline moose13

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Re: When did sriracha get hip?
« Reply #1 on: Yesterday at 12:32:21 PM »
I noticed the same thing.
I too have used it for quite awhile. Now all of the sudden its everywhere.
Kettle chips and Subway have it too

Offline dsissitka

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Re: When did sriracha get hip?
« Reply #2 on: Yesterday at 12:36:02 PM »
2009:

http://www.google.com/trends/explore#q=sriracha

I tried their honey sriracha on my crust (they also offer it as a drizzle) a few days ago. It didn't taste like any sriracha I've ever had and the honey made the crust sticky but it wasn't bad for chain pizza.
« Last Edit: Yesterday at 12:37:48 PM by dsissitka »

Offline TXCraig1

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Re: When did sriracha get hip?
« Reply #3 on: Yesterday at 12:49:46 PM »
2009:

http://www.google.com/trends/explore#q=sriracha

I tried their honey sriracha on my crust (they also offer it as a drizzle) a few days ago. It didn't taste like any sriracha I've ever had and the honey made the crust sticky but it wasn't bad for chain pizza.

Looks like it got "discovered" in 2009, but interest didn't really spike until 2013.
Pizza is not bread.

Offline Tscarborough

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Re: When did sriracha get hip?
« Reply #4 on: Yesterday at 03:07:26 PM »
I do not remember when it started, but I have been using Screaming Chicken sauce for a long time.  The relish is way better than the sauce, FYI.

Offline jkb

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Re: When did sriracha get hip?
« Reply #5 on: Yesterday at 03:19:50 PM »
2009:

http://www.google.com/trends/explore#q=sriracha

I tried their honey sriracha on my crust (they also offer it as a drizzle) a few days ago. It didn't taste like any sriracha I've ever had and the honey made the crust sticky but it wasn't bad for chain pizza.

Yeah, I was thinking it was about 5 years ago when it seemed to become the darling ingredient.  I like the Shark brand.

Offline tommy

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Re: When did sriracha get hip?
« Reply #6 on: Yesterday at 05:45:19 PM »
The "foodie" scene has been into it since the early 2000s. It only recently has gotten the attention of the mainstream. Of course some people have been eating it as long as they've been going to Thai or Vietnamese restaurants. But as often happens, it has been co-opted by the mainstream. Like REM.
« Last Edit: Yesterday at 06:51:10 PM by tommy »

Offline Tscarborough

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Re: When did sriracha get hip?
« Reply #7 on: Yesterday at 07:27:51 PM »
The shark brand is awesome as hot-wings sauce.