I have been reading a lot of Yelp reviews recently of MM stores to see how diners perceive the pizzas and especially the crusts. I have been collecting many of the descriptions of the MM crusts. I am always interested in knowing how ordinary diners who know little or nothing about pizza dough characterize the end products.
On the matter of sweetness, which Gene mentioned, diners have variously characterized the MM crusts as sweet, slightly sweet, a bit of sweetness, and, on the other end of the spectum, packed with sugar. A few--and only a few--detected the molasses, although servers often mention it to diners. The most common error was to attribute the sweetness to honey, with references to honey, honey wheat, and wholewheat dough with honey. Saltiness was rarely mentioned and, when it was, it was only that the crust was slightly salty. Other terms used to describe the flavor of the crust were yeasty and buttery. Oddly, one diner described the crust as flaky. One diner said that the crust tasted like pretzels. Many of the diners got the flour wrong. Their guesses were honeywheat, whole grain, whole wheat, wheat dough and wheaty. One person mentioned wheat germ, and another mentioned high-gluten flour. Several casually mentioned the spring water but without attributing any benefits to it. Only two persons detected cornmeal.
The term most often used to describe the crusts was chewy. Other descriptions were soft, crispy, crispy-pillowy, pillowy, chewy without being rubbery, doughy, doughy without being gummy, moist, rigid, foldable, floppy, thin bottom with thick border, hearty, like a European bread, dense and chewy, and crunchy but still chewy. In terms of style, most people do not know what it is but that it is unique and different than anything they have had before. Some of the diners have referred to the MM style as NY style and one person identified the style as "American". Curiously, one person characterized the MM style as Neapolitan and another said that the dough was a sourdough.
There was little doubt from the Yelp reviews that pizza is the main attraction at the MM stores, with the crust being the star of the show. There was little said on a positive note about the sauce or the cheese. Calzones received a lot of acclaim. Apparently, they are enormous. Of course, beers are a big attraction. It also appears that a large percent of the diners order the MM Specialty pizzas.
In terms of ordering patterns, the small pizzas tend to be favored by singles, light eaters, dieters and the thrifty. The medium size pizzas seem to be popular among couples, and the large pizzas tend to be popular among groups, including parents with children. There is also a fair amount of mixing of pizza sizes. I was somewhat surprised how popular the small pizzas are. They are often ordered in multiples and sometimes they are shared by more than one person, especially if appetizers or salads and the like are also ordered. The pretzels are also very popular.
As previously mentioned, the main complaints are with long delays in getting pizzas delivered to the tables and the high prices. Poor service in general is also frequently mentioned, with long waits to get seated (people are often completely ignored for long periods), to get drinks ordered and delivered, mistakes in orders, servers that seem to disappear, and slowness in getting the check.
I find it amusing how MM has been able to take a basic dough using spring water, molasses and white flour and make it sound healthy and wholesome and get diners to pay up for it.