Itsinthesauce,
What is it you are "buying" with the franchise? I mean for you personally...? Are you after the name, the product, the processes, the marketing support? Are you in a location where name recognition will help you sell the product?
you mentioned people thought's, and I think what it is you are after in the franchise agreement that matter's quite a bit. Best of luck with it, if you are in chicago I'd stop in sometime!