hey guys i have a question, im in the process of starting a pizza restaurant, its going to be located in a small college town. and was wondering what are some tips i could get in terms of advertisement?
Americans are ages ahead of us in terms of marketing strategy, so I feel a little embarrassed in responding you. These tips may not be the state of the art or what the top companies would have designed for next campaign but I believe some of them are always valid.
Before the opening: leaflets and posters, but above all a sign that make the public notice the presence of something new. You put it there to attract the curious, so do not be surprised if lots of people will feel entitled to inform themselves a bitÖ
Opening: inauguration, perhaps with free tastings. If you have put aside some surprises set a timetable.
In progress: endless opportunities of choice. From small brochure or normal leaflets where you let people know the different types of pizza and their cost, your telephone number and all the information you wish to give finishing with a website made by experts, so that you can always be reached by anyone.
If youíre after some more ordinary ideas, you can take a look at my blog: http://www.dipizzaepizzerie.com/index.php/marketing/
In case you do, donít forget to tell me what you think. Iím open to any criticism.