Author Topic: Chicago Pizza Review  (Read 2502 times)

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Offline Garvey

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Re: Chicago Pizza Review
« Reply #20 on: April 20, 2012, 10:36:32 AM »
If you're talking about the sales ratio within a single restaurant, then you may be correct about 3:1 or 2:1--although certain places would certainly sell more DD, like Malnati's.  But overall market share for deep dish in the Chicagoland area is nowhere near that high.  I would truly be surprised if it commanded more than 5% of the overall market.  I would even be surprised if it were more than 2 or 3%.  It is an oddity--yes, a delicious, indigenous-to-Chicago oddity--but an oddity nonetheless.

As for price, all good pizza in the Chicago area is "expensive." I put that in quotes because I think it is appropriately priced.  A 15" thin crust with two toppings should be $20.  Pizza is not fast food.  You're not supposed to get a pizza for $11.99.  Anything less than approaching twenty bucks should be suspect.



Offline Mmmph

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Re: Chicago Pizza Review
« Reply #21 on: April 20, 2012, 10:46:17 AM »
Hot Doug's Foie Dog = Heaven in a bun
Sono venuto, ho visto, ho mangiato

Offline jeffereynelson

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Re: Chicago Pizza Review
« Reply #22 on: April 20, 2012, 09:06:57 PM »
If you're talking about the sales ratio within a single restaurant, then you may be correct about 3:1 or 2:1--although certain places would certainly sell more DD, like Malnati's.  But overall market share for deep dish in the Chicagoland area is nowhere near that high.  I would truly be surprised if it commanded more than 5% of the overall market.  I would even be surprised if it were more than 2 or 3%.  It is an oddity--yes, a delicious, indigenous-to-Chicago oddity--but an oddity nonetheless.

As for price, all good pizza in the Chicago area is "expensive." I put that in quotes because I think it is appropriately priced.  A 15" thin crust with two toppings should be $20.  Pizza is not fast food.  You're not supposed to get a pizza for $11.99.  Anything less than approaching twenty bucks should be suspect.



Ya I was just giving the numbers for one place that specializes in deep dish, my point being the overall ratio should be much higher if  deep dish place is already outsold 3-1. But you do need to have less deep dish to feed people, so feeding people does require less.

Hot Doug's Foie Dog = Heaven in a bun

Completely agree


 

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