Author Topic: Trying a different Sicilian pie tomorrow  (Read 44518 times)

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Offline fcbuilder

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Re: Trying a different Sicilian pie tomorrow
« Reply #425 on: August 23, 2012, 02:30:24 PM »
The pizza looks amazing! Have you been selling them at the market yet? Great thing about the sicilian pie's is that you can have a bunch of them in the pan's proofing and cook them off when you need them.By the look of them I think they would sell just as much as the ny's if not better! take care fc


Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #426 on: August 23, 2012, 02:53:56 PM »
The pizza looks amazing! Have you been selling them at the market yet? Great thing about the sicilian pie's is that you can have a bunch of them in the pan's proofing and cook them off when you need them.By the look of them I think they would sell just as much as the ny's if not better! take care fc

FC,

Thanks, and yes I have been trying to sell the Sicilian pizzas at market.  They arenít taking off too fast, but I am selling some to repeat customers.  The market customers are a tough bunch to try and change their minds about trying to sell different styles of pizzas.  I had tried the Mellow Mushroom clone pizzas and couldnít even sell one pie a week.  I also am making Greek style pizzas from my regular Lehmann dough and they are starting to sell better.  I guess my customers in my neck of the woods really just like NY style pizzas.  I recently introduced NY style white pizzas and they are selling better than the Sicilian pies, or the Greek pizzas.  I guess it all depends on where you are located in what type of pies customers prefer too.  Either that, or I am not located in the right place at market for all the customers that come to market to be able to see what I offer.  I think it might have something to do with the part of market I am located.  I am in the slowest part of market.  I used to have a stand with my husband in the busy part of market and I know how many potential customers walked by that stand. I was at that stand for a lot of years.  In comparison, I see how many potential customers walk by my pizza stand now.  I have asked the manager of the market if I can move if a new space becomes available.  I have no idea if I ever will be able to move or not.  The market manager has given me some options about putting some of the money I spend towards rent into advertising in the newspaper, on his website, or the markets facebook page, but I think that my product is an impulse product if someone never tried it before.  I do have many repeat customers, but think I could get more if I was located elsewhere in the market.  I am undecided of what to do right now about the offer for advertising.   

Norma

Offline Chicago Bob

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Re: Trying a different Sicilian pie tomorrow
« Reply #427 on: August 23, 2012, 03:22:41 PM »
"I am undecided of what to do right now about the offer for advertising. "

If it was me, Norma, I'd just wait it out till you can get a better spot. You have the right idea about pizza being an impulse buy while people are there at the market. People know there is food there and they are going to choose what to eat according to how they feel that day...they know you are there.
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Offline fcbuilder

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Re: Trying a different Sicilian pie tomorrow
« Reply #428 on: August 23, 2012, 04:20:16 PM »
Norma you might have tried this before. you can try giving out free samples of the Sicilian through the market.Let them know where you are and the pizza speaks for it self!fc

Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #429 on: August 23, 2012, 04:32:50 PM »
"I am undecided of what to do right now about the offer for advertising. "

If it was me, Norma, I'd just wait it out till you can get a better spot. You have the right idea about pizza being an impulse buy while people are there at the market. People know there is food there and they are going to choose what to eat according to how they feel that day...they know you are there.

Bob,

It is really hard to explain how the market I go to is.  After being in the area I am for over 3 years, there are many potential customers that never saw my pizza stand.  I get customers each week that ask me when I started at market.  They think I am a new stand.   :-D  I am not really good at estimating, but I think only about less than 5% of the people that come to market, on any given week, have actually seen my pizza stand.  That is how busy the other parts of market are.  Most of the other parts of market have much more food than my part of market does.  When the manager said I could start my pizza stand in the area I am now in, he wanted food back in that area to draw more people back to that area.  That really didn't happen. It would be hard to explain everything.  The market I go to is very big and some customers just go on their normal route and don't ever deviate from their normal route.

I could ramble on forever, but it is no use to do that.

Norma    

Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #430 on: August 23, 2012, 04:39:03 PM »
Norma you might have tried this before. you can try giving out free samples of the Sicilian through the market.Let them know where you are and the pizza speaks for it self!fc

FC,

No, I haven't tried to give out samples of the Sicilian slices, but have put up coupons for money off of normal slices on 9 bulletin boards.  The only people that used them were standholders, after about 3 months.  I also had my daughter and a friend try to give out coupons for money off slices and no one would even take the coupons.  I also have placed adds for my pizza stand in both bathroom bulletin boards and also on the other bulletin boards, but I don't think any customers look at them.

Norma 

Offline fcbuilder

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Re: Trying a different Sicilian pie tomorrow
« Reply #431 on: August 23, 2012, 04:48:53 PM »
Free food goes a long way, especially when it looks as good as yours ! People drive hours for good food , for you they just have to walk...just my two cents.good luck ! FC

Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #432 on: August 23, 2012, 05:03:55 PM »
Free food goes a long way, especially when it looks as good as yours ! People drive hours for good food , for you they just have to walk...just my two cents.good luck ! FC


FC,

Thanks for the idea.  :) I might have to give your idea a try.  I know I have different people that come by my stand and say they likes the looks of my pizzas, but have already eaten other foods at market.  Different people that come to market only come one time a year and some come everyweek.  We also have lots of tourists that are only at market on time and then are gone.

Norma

Offline Chicago Bob

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Re: Trying a different Sicilian pie tomorrow
« Reply #433 on: August 23, 2012, 07:28:36 PM »
Have someone at the entrance give out 'lil pizza samples on a small paper plate that has market directions to your stand and a discount stamped on the back of the paper plate.... ;D
« Last Edit: August 23, 2012, 07:32:06 PM by Chicago Bob »
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Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #434 on: August 23, 2012, 07:41:40 PM »
Have someone at the entrance give out 'lil pizza samples on a small paper plate that has market directions to your stand and a discount stamped on the back of the paper plate.... ;D

Bob,

Thanks for your great idea, but there are so many entrances I could not count them all, unless I went around the whole market.  Even with all the entrances there are also many different parking lots, with some being at the different golf courses, which aren't even on that picture.

Root's market is really big.   :-D  I even have a small entrance beside my stand, but it is not a main entrance.

Edit again:  If you look at all those buildings each building has many entrances, on the front and back of the buildings and even on each end of the buildings.  There are also many outside stands.

Norma
« Last Edit: August 23, 2012, 07:46:56 PM by norma427 »

Offline Chicago Bob

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Re: Trying a different Sicilian pie tomorrow
« Reply #435 on: August 23, 2012, 07:46:38 PM »
Bob,

It is really hard to explain how the market I go to is.  After being in the area I am for over 3 years, there are many potential customers that never saw my pizza stand.  I get customers each week that ask me when I started at market.  They think I am a new stand.   :-D  I am not really good at estimating, but I think only about less than 5% of the people that come to market, on any given week, have actually seen my pizza stand.  That is how busy the other parts of market are.  Most of the other parts of market have much more food than my part of market does.  When the manager said I could start my pizza stand in the area I am now in, he wanted food back in that area to draw more people back to that area.  That really didn't happen. It would be hard to explain everything.  The market I go to is very big and some customers just go on their normal route and don't ever deviate from their normal route.

I could ramble on forever, but it is no use to do that.

Norma   
Now we're getting somewhere Norma...I believe this info paints an entirely different picture for most of us who were visualizing your market.
5% of the markets traffic volume reaching your area is a big bummer. I'm going to think about this for awhile but I can definitely say right now that your kicking in advertising dollars to the owner of the market is not going to get more people back to your area. This is going to require much better strategy....this place must be huge.
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Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #436 on: August 23, 2012, 08:01:33 PM »
Now we're getting somewhere Norma...I believe this info paints an entirely different picture for most of us who were visualizing your market.
5% of the markets traffic volume reaching your area is a big bummer. I'm going to think about this for awhile but I can definitely say right now that your kicking in advertising dollars to the owner of the market is not going to get more people back to your area. This is going to require much better strategy....this place must be huge.

Bob,

The market manager doesnít want me to kick in more money for advertising.  He said he would cut my rent, then charge me commission on what I make for the month.  I havenít really talked to him more, but did ask what if I made more money with a commission onto my rent.  He said he is figuring that out on paper and I really wonít be paying anymore rent than I do now.  The money that he discounts from my rent either he or I together would figure out something.  I am not sure what he plans, but he said something about newspaper ads, facebook, or the markets website.  I know the markets website isnít hardly ever updated and neither is the markets facebook page.  I know hardly anyone in our area reads the newspaper anymore and sure would not probably look at a small ad.  The market manager wants to make me happy where I am now, because I have been at market for many years.  My husbands and my stand that we formerly had was the oldest stand at the market.  That stand was started by my husbands parents in 1928. 

I need to talk to the market manager more, because he says I have the option anytime.  I told him my food item really is an impulse purchase and people need to walk by my stand to see what I have to offer.  If they donít like what I have to offer, that is okay with me, but I just need more people walking by my stand.  If I could I would put a trailer outside in the summer, but then that would me I would have to trust someone to make the pizzas the way I wanted them made.  That could also be a problem. 

Norma

Offline Chicago Bob

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Re: Trying a different Sicilian pie tomorrow
« Reply #437 on: August 23, 2012, 08:31:42 PM »
Wow!!  That is big Norma....really big. Thanks for the aerial photo and yes, I was noting all the various outbuildings and open air stalls. Do you vendors know the average head count for a typical Tuesday? How do the shoppers that park in the axillary (golf course) lots reach the market? Your photo kinda gives the impression that there are only 2 main roads leading in for the folks that are able to park on site. If you give me the market address I can get into this with better views of the grounds a little more to my liking...thanks.
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Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #438 on: August 23, 2012, 09:01:55 PM »
Wow!!  That is big Norma....really big. Thanks for the aerial photo and yes, I was noting all the various outbuildings and open air stalls. Do you vendors know the average head count for a typical Tuesday? How do the shoppers that park in the axillary (golf course) lots reach the market? Your photo kinda gives the impression that there are only 2 main roads leading in for the folks that are able to park on site. If you give me the market address I can get into this with better views of the grounds a little more to my liking...thanks.

Bob,

Rootís address is at the bottom of the page on this link. http://www.rootsmarket.com/  This is the one golf course.  http://www.evergreengolfinc.com/  The other one is a pick and putt.  These are the auctions at Rootís.  http://www.rootsmarket.com/auctions.asp This is also the location and it shows there are eight parking lots.  http://www.rootsmarket.com/location.asp  If you click to enlarge the aerial photo, you can see a better aerial view of Rootís.  My stand is located near the end of the second building next to the last right parking lot.  I am in area #4.  The main place that is outside where many customers go in in front of the longest building in the about the middle of the aerial photo.  I think around 5,000 customers come there each week, depending on the weather and also what time of year it is.  There is also a big auction called Conestoga Auction that is operated each Tuesday too.  http://www.conestogaauction.com/  The people walk from the golf courses when the main parking lots are full.  When someone goes to the other parts of market, most of the time, you canít even walk without bumping into people.  It is usually that full, unless the weather is bad, or in the winter.  I have know many of the stand holders for many years and talked to many of them and they all tell me that it is my location as why I donít get the amount of potential customers that other areas of the market do.  I know that is true.  I also know other vendors that have moved from my area and now at doing so great.  There is also a big outside area near the restrooms that have loads of picnic tables and many food stands there too.  That area is always crowded.  The big flea and antique market across the street also has different food vendors.  That is also where i was at one time with the funnel cake stand.

I have been trying to think of ideas, since the market manager spoke to me, about ways that I could advertise that might work.  I told Steve what if the market manager would let me use the difference in the money I paid to give free slices of pizza out and then the market would announce that over the loudspeaker system that I was giving free slices of pizzas for a while each week if that might work to get more potential customers to come to my stand.  I really donít know how that would work either, or if the market manger would allow me to do that.     

Norma

Offline Chicago Bob

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Re: Trying a different Sicilian pie tomorrow
« Reply #439 on: August 23, 2012, 09:45:17 PM »
Thanks so much Norma... I'm going to look all this over carefully. Ha!  ;D  a loudspeaker announcement of FREE PIZZA in that place would probably create a stampede, impossible to keep up with the exagerated panic demand and might very well leave many thinking "I'll never go back into that area"    ;)
Also, IMHO, do NOT make a deal with the devil. No way do you want someone else knowing how much you sell. I completely understand that you have a long standing trustworthy relationship at that market....so does that manager. Commissions off of your sales, disconts on/towards your rent, whatever, is a big time no-no in my book.
I think I have some ideas you will find interesting..I'll post them up soon and return this thread back on topic.
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Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #440 on: August 23, 2012, 10:03:49 PM »
Thanks so much Norma... I'm going to look all this over carefully. Ha!  ;D  a loudspeaker announcement of FREE PIZZA in that place would probably create a stampede, impossible to keep up with the exagerated panic demand and might very well leave many thinking "I'll never go back into that area"    ;)
Also, IMHO, do NOT make a deal with the devil. No way do you want someone else knowing how much you sell. I completely understand that you have a long standing trustworthy relationship at that market....so does that manager. Commissions off of your sales, disconts on/towards your rent, whatever, is a big time no-no in my book.
I think I have some ideas you will find interesting..I'll post them up soon and return this thread back on topic.

Bob,

What you posted is some of the reasons I have been thinking this over of what to do.  I do okay in sales, but know I could do much better if I were in another part of the market.  I really didn't want to start posting about what was going on, but then FC asked me about if I started selling the Sicilian pizzas.  I then thought I should explain.  Market has always been fair to me, so I don't think they would do anything otherwise now.  My husbands parents were the last ones to pay only by commission in the market, after all the other stand holders had to pay a monthly rate.  They did make out better that way, but I don't know how that would be now and I really don't want the market to know how much I do or don't make in sales.

Thanks for your help.  :)

Norma


Offline fcbuilder

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Re: Trying a different Sicilian pie tomorrow
« Reply #441 on: August 23, 2012, 10:42:58 PM »
I am sorry for starting this discussion :-[ I made another sicilian pie tonight using your recipe. I used kaap for this one and it came out much better! 


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Re: Trying a different Sicilian pie tomorrow
« Reply #442 on: August 23, 2012, 11:15:07 PM »
I am sorry for starting this discussion :-[ I made another sicilian pie tonight using your recipe. I used kaap for this one and it came out much better! 
Don't be silly fc........each pie is looking better as you go. Thanks for the pics !
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Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #443 on: August 23, 2012, 11:29:47 PM »
I am sorry for starting this discussion :-[ I made another sicilian pie tonight using your recipe. I used kaap for this one and it came out much better! 

FC,

There is no need to apologize or be embarrassed of what you posted. 

Your Sicilian pie looks great!  :)  I am glad you like using KAAP in your Sicilian dough.  Your crumb shot also looks really good.

Thanks for posting your pictures!

Norma

Offline norma427

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Re: Trying a different Sicilian pie tomorrow
« Reply #444 on: August 24, 2012, 09:37:54 AM »
Since I already posted more about market, this is a picture from a flyer from Rootís that I had at home and scanned and copied.  It shows all the parking lots, expect the ones at the golf course.  When it is the busy at market all of these parking lots are full and that is when customers park in the golf course parking lot or the pitch and putt parking lot (which also arenít show).  This aerial shot shows better where all the building are located because they are marked by numbers.  I am located in area #4 near the back end of the building right next to that back parking lot. 

The next scan is one of the history of Rootís if anyone is interested.  It might be hard to read about the history of Rootís on a scan, so if there are any questions, I can answer them.  My late husband and his parents were stand holders at Rootís when the big fire was in 1972. That fire destroyed 75% of the main market building (area #1). The old part of the market building can still be told from the old beams, wooden structure and wood beams.  The old market building was subsequently rebuilt in 15 weeks during which time the weekly market was held outside in good weather.  Hurricane Agnes caused that fire by all the rain that must have gotten wires wet in the old building.  Building #5 is the newest building and houses a full restaurant, along with a lot of other vendor stands.  My husbands parents lost everything in that fire, but the tray that the caramel corn was poured in when it was finished baking.  That stainless steel tray is still at the caramel corn stand and is still being used by the new owners.  The stand holders all had to go outside for awhile, until a new building was built.  My husband parents and him were in first old building and then moved down to  area #2 after the old building was rebuilt and then area #2 was added.  Area #3, #4 and #5 were added later.  My late husband told me about when the market building was heated by wood stoves only.  Since Rootís market is so old, they never had running water piped in under the floors.  That is one reason it is so hard to get a stand with running water for food items.  Back in older times stands werenít required to have running water by the Pa. Dept. of Agriculture.  If any food stands need running water now, they need to dig though the macadam and hook up to where the main water lines run.  My water for my market stand has to be run from the sausage sandwich and sausage products stand which is in the middle of area #4.  I needed a special pump to pump my waste water up to that stand too, before I opened.  That is another reason why it is so hard for a food vendor that prepares food to move to another market stand if running water isnít already there, or in an adjacent stand.   

To explain a little more about outside stands, they are located outside of area #!, #2, #6, #9 and all the areas around there.  Some are right out in the open with no roofs or protection.  Behind area #1 there is a big picnic area and other food vendors.  That is also where the restrooms are located.  They are in the one building that was just built about a year ago.  I always get questions where the restrooms are located and do give directions.  They are the only restrooms at market and anyone has to walk outside to get to them.  They are much improved from the old restrooms that were there for many years. 

Any other questions, just ask.

Norma

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Re: Trying a different Sicilian pie tomorrow
« Reply #445 on: August 24, 2012, 09:39:23 AM »
Norma

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Re: Trying a different Sicilian pie tomorrow
« Reply #446 on: August 24, 2012, 01:27:02 PM »
Thanks all  :) I see what you mean , the market looks very big . It is probably not that easy getting recognized with such a big place ,especially when it is only open one day a week.Hopefully you can find a better location. Good luck  fc.

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Re: Trying a different Sicilian pie tomorrow
« Reply #447 on: August 24, 2012, 08:10:56 PM »
Thanks all  :) I see what you mean , the market looks very big . It is probably not that easy getting recognized with such a big place ,especially when it is only open one day a week.Hopefully you can find a better location. Good luck  fc.

FC,

Thanks for the good luck!  :)

It really isnít how big the market is, it is where I am located which isnít the best.  The main areas customers go in are area #1 & #2, followed by area #3, then area #5 and lastly my area, especially the back of building #4.  There arenít any fresh vegetables, fruits, or other food vendors back in my area. In the spring, summer and fall the outside is packed with people most of the day

If customers walk around with bags (which they usually do) for awhile, they can get tired very easily because the market is so big.  Regular market goers have their own routines and stands that they always go to and donít vary very much.  Market isnít air-conditioned either, so when it is really hot people donít walk around as much.

When we used to have our caramel popcorn stand many customers would say they only came inside in the summer to purchase our caramel popcorn and then went outside again.  I know most of the stand holders in the main building and they all say the same thing to me that I am located in a really bad area.  At least I make enough money to keep doing what I like and that is making pizza.  I am fortunate that enough customers have found me in the location I am in and also stand holders purchase pizza from me.

I just wish I could think of a way to get more customers to just walk by my stand.  If they donít like the looks of my pizzas that is okay with me, but at least they saw them.   :-D

Norma

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Re: Trying a different Sicilian pie tomorrow
« Reply #448 on: August 29, 2012, 02:39:11 PM »
I went to longer mix time and also to fold the dough ball a little more.  I think that might be the best approach for me in making this type of pizza. I am still using more cheddar than mozzarella on this kind of pizza.  Just by looking at the finished pizza and tasting it, it would be hard in my opinion to know that more cheddar cheese is used.

Norma

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Re: Trying a different Sicilian pie tomorrow
« Reply #449 on: August 29, 2012, 02:39:58 PM »
Norma


 

pizzapan