I can confirm what Pete is saying about social media advertising. That's all Punch does and they get PLENTY of response. The guys who started Punch, started Caribou Coffee (over 500 stores in 16 state) so they have plenty of franchising knowledge. While hugely popular here, I'm still amazed how many haven't heard of it (Punch). Punch makes the dough at a central location and then ships it out... hand made brick ovens in each store but I'm unaware of the builder. They do have signs (and on their pop cups) stating they are VPN, but I don't think too many really know what that means.
Tx- I got an empty room for you to stay if you get this way and are trying to save some $$. There is another single spot place that I think has really good pie, even better than Punch but he doesn't embrace social media.