"Teaching what you believe is the best"
? Where in the video did Roberto, Antonio or anyone else do or say that?
You're right, not much teaching in this video, but I what I'm trying to come across with these comments (and getting accused to be a conspirator) is that there is way and way to advertise.
They do in a sly way.
They are very well known as maestro, teachers and people (especially on this blog) looks at them as examples to follow ...
I don't think I have never seen either Mangieri or Chris Bianco wearing a shirt from a flour or mozzarella company, have you?
On the other hand I never seen the maestri from APN (an anonymous association in Italy, the association very well known in Napoli is VPN) wearing anything different than the same usual branded shirt, pants, hats and aprons.
I'll bet you 100 dollars if you can find me a picture of some one representing APN that does not have always the same logo either on their shirt or on their hats ...
If you or the association you represent wants to get credited as educator, teacher or school you should be product independent otherwise you loose in credibility as teacher and become and advertisement tool.
When I see at APN videos and pictures I look at the marketing dept. of Caputo, I do not look at them as a real association.
On the other hand I can appreciate what VPN does.
They built a list of approved vendors. Yes Caputo is on that list but so they are other flour companies.
I walked in front of their boot at the Las vegas pizza show and they had a huge sign that if I remember correctly said "Neapolitan Pizza has no owners" ... I think they also wanted to distinguish themselves from APN and specific producers.