[In Japan] Christmas Eve, the most popular day of the year to share a pie with family and friends, is big business for Domino's, with sales three to four times that of a normal Saturday.
"Kentucky Fried Chicken was the tradition in Japan. People would get together to eat fried chicken and Christmas cake -- it was a common thing," Mr. Ikeda told Ad Age, through a translator, at the company's Tokyo headquarters. "So we started driving people to order pizza. Now, people perceive [Christmas Eve] as an occasion to buy fried chicken, get pizza delivered and then eat Christmas cake."http://adage.com/article/cmo-strategy/japan-pizza-recast-a-meal-special-occasions/233819/ I kind of feel the same way. Every day I make pizza is like Christmas in some ways - special, and I never know what I'm going to get...
