Left Handed pizza?

[TXCraig1]

An interesting marketing tactic. Most companies market through what they say and don't say in press releases but you don't see a lot of pure guerella marketing through press releases. I think they missed the boat when they did their demographic research through. They targeted the 15% of the population that are left handed lefties in Austin - they should have targeted the 85% that are political lefties...

"AUSTIN, Texas, Mar 30, 2012 (GlobeNewswire via COMTEX) -- In an effort to increase sales by 15 percent, Tony C's Coal Fired Pizza, Austin's Original Coal Fired Pizza, today announced that it will target the 15 percent of the often left out left-handed community of Austin by introducing the left-handed pizza available beginning this Sunday. According to Scientific American, about 15 percent of the world's population is left-handed.

Tony C's will ensure that its left-handed guests have the option of left-handed pizza and that all condiments at their tables are set in a way that will be left-handed friendly. Tony C's will also top the left-handed pizzas counter-clockwise to ensure there is more sauce and toppings for guests who are left-handed when they take their first bite.

"We believe that the first bite of pizza is the most important and memorable. Currently our left- handed guests are being shortchanged on their first bite. We have found that when the sauce and toppings are applied clockwise the first bite taken by left-handers yields less toppings," said Tony Ciola, owner of Tony C's Coal Fired Pizza. "The southpaw community is an underserved demographic in Austin.

All right-handed and ambidextrous guests who prefer easing into the flavors may also order the left-handed pizza beginning this Sunday. "
http://www.marketwatch.com/story/tony-cs-coal-fired-pizza-introduces-left-handed-pizza-for-the-lefty-community-of-austin-this-sunday-april-1st-2012-03-30

[SinoChef]

Currently our left- handed guests are being shortchanged on their first bite. We have found that when the sauce and toppings are applied clockwise the first bite taken by left-handers yields less toppings,

[TXCraig1]

 

[SinoChef]

Wait.... what day is it......?

AUSTIN, Texas, Mar 30, 2012 (GlobeNewswire via COMTEX

You got me with the March 30....

[TXCraig1]

Wait.... what day is it......?

You got me with the March 30....

?

[BrickStoneOven]

?

I think he was referring to April Fools.

[TXCraig1]

This is a real press release - perhaps it was targeted to coincide with April 1st, but I doubt it. I think it's someone's clever attempt to get some free publicity.

CL

[ski9600]

Huh, I thought it was going to be this one:

<a href="http://www.youtube.com/watch?v=NB9ZCFETy2s" target="_blank" class="aeva_link bbc_link new_win">http://www.youtube.com/watch?v=NB9ZCFETy2s</a>

 

[TXCraig1]

Happy Pizza is not as happy anymore. 

[jever4321]

Soooo, smoke a left handed cigarette, then go eat a left handed pizza. Makes perfect sense to me.

[TXCraig1]

After years of practice, I can drink with either hand.