I'm a big fan of Reinhart's work in the bread baking field, I feel his "Bread Baker's Appretice" book is top notch. American Pie was a very interesting read, but his pizza recipes were no better then what I was already doing. I wish him luck, he seems to be a good guy and is passionate about what he is doing. I agree with Meatballs, we have enough "trendy" crap everywhere you look. Just give me "good".