Does its improved performance justify its increased price (I know a price has not been established yet) over an alternative. As such, it seems reasonable to compare its performance to an alternative.
There are lots of ways to build a DIY pizza oven, many will probably match and exceed MPO performance. But are they practical?
I used a pizza stone in my home oven for years, like everyone else here, I wanted to bring my pizza experience to next level but I didn't want a WFO for many reason other than the cost. I had firebricks lined in my home oven first, it improved my pizza, but it was not practical and became nuisance over time ... Than I placed firebricks on my grill, better results, again was not practical. This when I started looking for ways to build a portable, easy to carry pizza oven insert from off he shelf items. My options were limited till I came up with the idea of lifting the oven to insert and removing the pizza.
I posted a simple sketch as feedback on another thread on how DIY MPO. http://www.pizzamaking.com/forum/index.php/topic,20192.0.html
I could start thread for DIY MPO, with more step by step instruction if there is such interest.
Every thing is simple after it has been bone.
MPO will not appeal to everyone, but MPO is everything I wanted in a pizza oven insert and I want to bring it to individuals like me and hopefully make a business out of it.
Craig and the other guys have confirmed that MPO can bake a good quality pizza and is not just pretty useless design and it is not just my imagination.
If any comparison to be made it should to a similar insert that is available in the market. Even, that may not be beneficial, one product may appeal to some and may not appeal to others. What is good for me is not good for everyone. Options are nice to have.
Pricing is my main challenge now... it will determine the size of my potential market and potential MPO success as a business.