Seriously, wasn't this business model (like all chain fast food) designed to remove the need for skill and artistry in order to produce a consistant product with the available labor force? More power to them if they are trying to swing the pendulum back the other way a little. I have to wonder what will be the effect on consistency and quality however? Too bad they appear to think the art in pizza is about throwing a piece of dough up in the air.
It's all about image and hype. Domino's pizza sucks, and everyone knows that. It's such a well-known fact, they even say it in their own commercials. So instead of actually creating good pizza, which requires a lot of skilled labor that just can't be bought on a large scale at minimum wage, they're hyping an image of change without actually changing anything but the store layout. They're appealing to the public's fascination with dough tossing, which is actually a pretty smart idea if they can maintain a labor force of people who know how to do it.
But they won't be able to maintain that labor force.
These changes might work for a short time, but they'll eventually leave Domino's right where they used to be, because there's no substance to it and because their pizza will always be Domino's. Franchisees and managers will go nuts trying to hire semi-skilled workers to keep up with the high turnover of pizzamakers constantly moving on to better paying jobs, and the hype will disappear.