The only way Domino's could impress me is if in select stores, they get rid of the conveyor ovens in favor of high-temp decks, train some capable people and actually take the trouble to make their own dough. (I was going to say "WFO"... but couldn't stop laughing at the idea.)
Not likely to happen, as it would show up the rest of the chain's low standards.
They do a fine job being what they are. A money-making machine, delivering cheap pizza conveniently. The only reason people come to the store is so they don't have to tip the driver. Putting on a show for those people is not going to make a difference. Those are the cheap people.
Now if they actually made really good pizza, that would make a difference.