At first I thought this was a joke. Until I clicked on the ad. Apparently Subway learned nothing from the McPizza fiasco and is rolling out a new flatbread "pizza" http://www.subway.com/Menu/MenuCategoryItems.aspx?CC=USA&LC=ENG&MenuTypeId=1&MenuId=57
First of all, it looks disgusting. I tried the Pizza Hut flat bread pizza and it was one of the worst pizzas I have ever eaten. Try to imagine Pizza Hut toppings on dough that is made from a mixture of styrofoam and rubber. If Pizza Hut couldn't get it right, what chance does a sandwich shop have.?
Secondly, the last time I went to Subway (a few years ago) they asked me if i wanted it toasted. I said yes. But they didn't toast it. They nuked it into a soggy, inedible mess because they don't have an oven!
Thirdly, they are 2 for $5 for a tiny little 6 inch square. I can get two Tony's frozen pizza for 4 bucks Twice as much food, I save a dollar and they aren't nuked. Who in their right mind thinks you can nuke pizza?
Their entire identity is healthy food. And they are going to roll this greasy, guaranteed bomb out? I don't get it. Franchisees must be beside themselves. I would like to own a pizza shop someday. I've always had two rules. I need to have enough money so that I can do it comfortably without financing. I want to do it because I love the business. Not for the money. The risk is too high to have my financial fate tied into it. And I would NEVER franchise. It is such a raw deal. All the stores are going to lose a ton of money on unsold product while corporate Subway gets even more items to force down their franchisee's throats.
This is crazy.