Author Topic: Pie Five  (Read 3919 times)

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Offline TXCraig1

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Pie Five
« on: September 03, 2012, 11:12:49 PM »
Looks like these are in Texas. Another Subway-type pizza concept. I've never heard of them before. Not really my thing pizzawise, but very well branded from the look of it.

http://www.lookytasty.com/2011/11/06/pie-five-pizza-your-pizza-pie-in-less-than-five-minutes/

http://www.dallasnews.com/entertainment/restaurants/headlines/20120201-pie-fives-motto-is-fresh-pizza-fast.ece?ssimg=457152#ssTop457153

http://www.piefivepizza.com/
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Offline Kostakis1985

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Re: Pie Five
« Reply #1 on: September 03, 2012, 11:36:19 PM »


  Sometimes I wonder if all the effort I put into making a great pizza and opening a pizzeria in the future is even worth it. I mean when I see a place like this that looks like its doing pretty well. I wonder do people really care about the pizza they get or do they really just want it to be ready in five minutes for around $5. >:(
Jamie

Offline jeffereynelson

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Re: Pie Five
« Reply #2 on: September 03, 2012, 11:44:13 PM »
That place stole their t-shirts from one company and their motto from another. Pretty lame if you ask me.

Offline TXCraig1

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Re: Pie Five
« Reply #3 on: September 03, 2012, 11:49:28 PM »
That place stole their t-shirts from one company and their motto from another. Pretty lame if you ask me.

Who and who?

I didn't see a t-shirt. Where did you see it?
"We make great pizza, with sourdough when we can, commercial yeast when we must, but always great pizza."
Craig's Neapolitan Garage

Offline jeffereynelson

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Re: Pie Five
« Reply #4 on: September 04, 2012, 02:40:54 AM »
Who and who?

I didn't see a t-shirt. Where did you see it?

Here's a link to the lawsuit for the word "piecurious"
http://eatsblog.dallasnews.com/2012/03/the-battle-over-piecurious-loc.html/

and papa murphys has been using and advertising "join the take and bake revolution" for a long time, pie five using "join the pizza revolution" is just stealing their tag line.

Offline MightyPizzaOven

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Re: Pie Five
« Reply #5 on: September 04, 2012, 09:35:10 AM »
Very cool concept... seems profitable to have so many locations already...

Offline TXCraig1

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Re: Pie Five
« Reply #6 on: September 04, 2012, 10:02:06 AM »
Hummm... I'm not sure I see it quite so black and white.

Papa Murphy's didn't coin the phrase "Join the [such and such] revolution," so you could just as easily say that they stole it. I did a google search for join the * revolution and got 603 million returns. It's pages and pages of phrases of Join the this revolution an join the that revolution used in the same way as both Papa Murphy's and Pie Five. https://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGHP_enUS419US419&q=join+the+*+revolution

I didn't know Pie Five was owned by Pizza Inn. That's interesting.

The article says "Pizza Innís been using the phrase 'Pie-Curious' to sell its new pizzas. The suit alleges thatís hurting Nelsonís business, so much so sheís close to losing the high-end eateries selling her pies, which range from chicken-pot to pecan, but most definitely do not include pizza."

I'm finding that a little difficult to swallow. Perhaps the market for $20 pies isn't so great these days due to the economy? That claim seems like a reach to me. Who knows? I'm wondering if it would be an issue if there werenít deep pockets behind Pie Five? Maybe they did take it from piecurious, it sounds like they made some effort to remove it from their stores.

I noticed that there is also a well-established baking blogger in Canada going by the same name, an ebay user in the UK since 2005, and someone else apparently thought of the name way before and parked the piecurious.com domain in 2004 and it still sits unused today.
"We make great pizza, with sourdough when we can, commercial yeast when we must, but always great pizza."
Craig's Neapolitan Garage

Offline Aimless Ryan

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Re: Pie Five
« Reply #7 on: September 04, 2012, 11:45:20 AM »
Thanks to this thread, I just came up with a lame name for a pizzeria that a lot of people would probably find clever: Pie Society.
Ryan
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Disclaimer: Don't necessarily believe anything I say here. My brain ain't quite right anymore (unless it is). If I come off as rude or argumentative, that's probably not my intention. Rather, that's just me being honest, to myself and everyone else; partly because I don't have enough time left to BS either you or myself. If you are offended by anything I say, it's probably because you think lying to people (to be "polite") is a good idea. I don't.

Offline Aimless Ryan

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Re: Pie Five
« Reply #8 on: September 04, 2012, 11:48:26 AM »
Also, apparently they're off by three times zones, because that logo clearly looks like 2 o'clock to me.
Ryan
http://www.ryanspizzablog.blogspot.com

Disclaimer: Don't necessarily believe anything I say here. My brain ain't quite right anymore (unless it is). If I come off as rude or argumentative, that's probably not my intention. Rather, that's just me being honest, to myself and everyone else; partly because I don't have enough time left to BS either you or myself. If you are offended by anything I say, it's probably because you think lying to people (to be "polite") is a good idea. I don't.


Offline Aimless Ryan

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Re: Pie Five
« Reply #9 on: September 04, 2012, 11:57:06 AM »
Hummm... I'm not sure I see it quite so black and white.

Papa Murphy's didn't coin the phrase "Join the [such and such] revolution," so you could just as easily say that they stole it.

Well, I can tell you right now that if I ever open a pizzeria, I'm not going to use the tag line "Even Better Ingredients. Even Better Pizza," even though my pizza and ingredients would be a ton better than Papa John's.
Ryan
http://www.ryanspizzablog.blogspot.com

Disclaimer: Don't necessarily believe anything I say here. My brain ain't quite right anymore (unless it is). If I come off as rude or argumentative, that's probably not my intention. Rather, that's just me being honest, to myself and everyone else; partly because I don't have enough time left to BS either you or myself. If you are offended by anything I say, it's probably because you think lying to people (to be "polite") is a good idea. I don't.

Offline TXCraig1

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Re: Pie Five
« Reply #10 on: September 04, 2012, 12:14:08 PM »
Well, I can tell you right now that if I ever open a pizzeria, I'm not going to use the tag line "Even Better Ingredients. Even Better Pizza," even though my pizza and ingredients would be a ton better than Papa John's.

That's probably a good idea though its hardly an apples-apples comparison.
"We make great pizza, with sourdough when we can, commercial yeast when we must, but always great pizza."
Craig's Neapolitan Garage

Offline Pete-zza

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Re: Pie Five
« Reply #11 on: September 04, 2012, 12:22:55 PM »
Big companies like Pizza Inn are usually quite savvy about trademarks and do not have to stoop to pilfering trademarks of others. It does sometimes happen, however, that a company will innocently end up using someone else's mark but unless there is a lot of money tied up in a program using the mark (enough to justify the cost of litigation) such matters usually end up being resolved out of court. There may also be a way of reworking the trademark to get around the other party's mark. Subsidiary marks rarely end up being a problem. In Pie Five's case. its most valuable mark is perhaps Pie Five. That mark is not being contested.

BTW, one of our members, aawshads, works for Pie Five and helped develop the Pie Five concept, as mentioned in the thread at http://www.pizzamaking.com/forum/index.php/topic,14132.msg141668.html#msg141668. aawshads has also entered several other posts on the forum (e.g., Reply 16 at http://www.pizzamaking.com/forum/index.php/topic,19255.msg193463.html#msg193463).

Peter

Offline widespreadpizza

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Re: Pie Five
« Reply #12 on: September 04, 2012, 09:38:54 PM »
five guys pie fives?

Offline Chaze215

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Re: Pie Five
« Reply #13 on: September 04, 2012, 10:25:14 PM »
I like the concept they have going...800 degrees in California too. I think this would do well here in the northeast. Who wants to do this with me? Anyone? Anyone? Bueller?
Chaz

Offline MightyPizzaOven

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Re: Pie Five
« Reply #14 on: September 06, 2012, 09:12:16 AM »
I think this would do well anyhwere... It will be interesting to find out how they can get a pizza done in five minutes.

buceriasdon

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Re: Pie Five
« Reply #15 on: September 06, 2012, 09:18:32 AM »
It's the oven.        http://www.dfw.com/2011/07/14/481367/pie-five-pizza-co-delivers-on.html
http://www.turbochef.com/commercial/site.php?PAGE_TYPE=COMPANY&nav_id=111231

I think this would do well anyhwere... It will be interesting to find out how they can get a pizza done in five minutes.
« Last Edit: September 06, 2012, 09:27:25 AM by buceriasdon »

Offline MightyPizzaOven

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Re: Pie Five
« Reply #16 on: September 06, 2012, 11:26:07 AM »
Thanks Don,

They don't mention anything about the dough preperation.


Offline aawshads

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Re: Pie Five
« Reply #17 on: October 10, 2012, 04:10:10 PM »
Thanks Don,

They don't mention anything about the dough preperation.

Sorry I have not checked in in awhile, been on the road and under a heavy load here.  

What are you wanting to know?  I can't specifically give recipes, but all of the doughs are made in house daily, and I am currently experimenting with others not on the menu yet.  Whether or not they ever see the light of day remains to be seen.  

I will also say that we did not intentionally encroach on anyone's trademarks, I was in the brainstorming sessions where we threw out the ideas.  In fact, we have people that check for those issues where we may have problems, but obviously that one got by them.  

The way we get it done in five minutes is part oven, part recipes that we have developed to work in a very short oven time.  The best part about the oven is the built in catalytic convertor, which allows much more flexibility for placement in store and locations where we can use it since it does not require an outside hood venting system. 
« Last Edit: October 10, 2012, 04:25:05 PM by aawshads »

Offline MightyPizzaOven

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Re: Pie Five
« Reply #18 on: October 10, 2012, 04:23:23 PM »

 but all of the doughs are made in house daily,
  

Thanks,

Offline Giggliato

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Re: Pie Five
« Reply #19 on: October 10, 2012, 08:10:26 PM »
5 minutes seems a bit better than the ten advertised by 800 degrees. I do wonder how these pizzas taste though. Some of the sites mention proofing in the pan, that would definitely cut down on the time a bit.

The website actually says a 5 minute bake, not 5 minutes from walk through the door to pizza in hand.

Offline aawshads

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Re: Pie Five
« Reply #20 on: October 11, 2012, 09:45:50 AM »
5 minutes seems a bit better than the ten advertised by 800 degrees. I do wonder how these pizzas taste though. Some of the sites mention proofing in the pan, that would definitely cut down on the time a bit.

The website actually says a 5 minute bake, not 5 minutes from walk through the door to pizza in hand.

The time should be 5 minutes from the time you begin building your pizza, at times we have lines out the door so the wait can get up to 10-12 minutes total, but the line is moving so fast people are constantly moving forward so it does not seem bad.  Think of a busy Chipotle, that is what they end up being like most of the time.

One other thing we can offer that 800 degrees and any of the other wood fire oven places can't is different crusts.  Those ovens limit them to a Neapolitan style crust only.  We currently offer 3 crust styles, a crackery thin, what I call a Neapolitanesqe Italian Herb Crust, and a Pan crust.  In addition We have tried 800 degrees, and literally 18 other pizza places in the same segment, and most of the wood fire pizzas while fast, were not cooked properly.  The ones I had the charring was light because it was pulled too soon, and one of the pizzas was not fully cooked in the middle. 
« Last Edit: October 11, 2012, 09:50:36 AM by aawshads »

Offline Giggliato

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Re: Pie Five
« Reply #21 on: October 11, 2012, 09:38:37 PM »
So it's just some clever marketing then? No plans for an app that allows people to order ahead of time so that they can truly have a pizza in 5 minutes or less?