Welcome aboard rhonda,
From what I see in the grocery stores your topic of par-backed crusts could sure stand for some improvement...good luck to you and your small food company!
fwiw, if I saw a new product that was maybe in the 10-12in. size that had a fairly large cornicione packaged in a recycled type box, maybe some funky(hip,small company,homemadeish)looking lettering, I almost want to say "organic" product(really not necessary for me) but you get the idea...I would purchase that. Especially if you include a clear window section on that box...a 'lil char showing on the crust would be a big plus.