I'm guessing that the kickstarter won't just fund the renovation of the oven, but will help with other aspects of the new brick and mortar business too... And the amount he's looking for tends is likely to be boosted by at least 10% since Kickstarter takes 5% of anything earned, and Amazon Payments (the payment processor) takes up to 5% as well.
At least, that's how I had to come up with a number for my own kickstarter that's running now.
I was wondering about that when I saw the video though... HUGE oven, what's the cost of heating it???!! It will be nuts.
Can the bakery oven not reach Neapolitan temps? Or is it just that it will be too pricey from a resource standpoint to maintain it?