How does the price of the Bianco di Napoli tomatoes compare with other high quality tomatoes? The reason I ask is that I was at Mozza in Newport Beach last night and they are now offering pizzas with the Bianco di Napoli tomato sauce for an extra SIX DOLLARS per pizza. So for instance, if you got a Margherita with regular sauce, it would cost $15, and it you want to upgrade to Bianco di Napoli, it costs $21. I can't imagine there is that much difference in price between the tomatoes they use normally and the Bianco di Napoli. I was sitting at the bar and noticed that maybe a quarter of the pizzas were being made with the Bianco di Napoli tomatoes. I did get one pizza with the Bianco di Napoli tomatoes on it and it really was good. Better than their regular sauce. Six dollars better? Probably not.
It says above that they are $5.30/#10 can which is probably less than most San Marzano tomatoes - dirt cheep tomatoes are probably around $3/can - and they want an extra $6/pizza? YGBSM. I can't remember seeing anyone charge that much to upgrade to imported buffalo mozz - let alone to a domestic tomato.
Why would they not use the better tomato for all their pies in the first place? I guess they don't care about quality? I can't even begin to understand that thinking. Either that or they must really like the feeling they get when they rip you off. It's one thing to make a little extra for something different, but that's just unmitigated arrogance and disrespect of your customers.
So, how does it feel to pay $6.00 for an incremental $0.10 of tomato (which assumes their other tomatoes are as cheep as it gets)?
Will you continue to patronize a place that is laughing at you all the way to the bank?