Glad you enjoyed it! That is a moderately busy evening.
I was expecting bigger lines and a longer wait. However it was packed inside and many people were eating standing up. And not seeming to mind!
Big fun! Thanks John.
The place definitely has a party feel! The music inside is pleasantly loud. I was looking around for its source and it appears to come from a single off-the-shelf Bose Sound Dock! Great!
That place is a madhouse....and a gold mine!!
Overhead seems VERY low. People on other boards have been talking about plates, cardboard pizza rounds, etc. The pies here come out on the large trays and you make your own plate with a roll of plain old brown paper towel. Again nobody complaining! The other thing that seems to work in favor of rapid turnover is the way that patrons stand around the perimeter of the tables, waiting for their turn to sit. It kind of organically makes you want to give your seat up when you are done. And the fact there are no wait staff asking "can I get you anything else?" makes the dinner come to a quicker end than it may have otherwise.
The pictures from outside in which I was trying to highlight the architecture
show the restaurant that Mr. DiPalma is making for people who want something other than pizza. On the other side of that lot is yet another
place he's building where he'll sell gelato, espresso, limoncello, etc.. He is going to have a miniature slice of Italy here before too long, and I think that's his intention.
Could the Antico model be done elsewhere? I have no idea!
But it is definitely a gold mine. There is a place in my town called Indochine
that serves food from Southeast Asia. They have similarly captured some sort of magic and the place is packed non-stop every night. And they've been doing it for a decade. I imagine Antico will be similarly successful a decade from now. My son and I have had pizza from Antico's "cousin" restaurant DeSano
in Nashville and it was of similar excellent quality. But since it was brought to our hotel by Tom Brady(!!)
we never actually saw the restaurant. It does sound like they are having a similar degree of success in Nashville, though.
Simply being at the restaurant was as fascinating for me as actually eating the pizza I've been hearing so much about. Like many of us here, I have a certain obsession with the fantasy of doing the same thing myself. Mr. DiPalma is clearly doing something VERY right here.