Here on the east coast, Big Lots has also been selling the Classico tomato sauce for $1.00. The Wal-Mart Supercenter is out of all the Classico products. It almost sounds like when Kellogg's couldn't move enough Progresso canned tomato products on a national level, though they sold well in the Northeast. For years, all the local supermarket chains would sell Progresso at a loss leader price at the same time. The dates on the cans were pretty old. Big Lots also moved them along at $1.00 a can. Kellogg's finally dropped the line. Since one of my non-pizza recipes depended on their crushed tomatoes, I looked for a replacement. Turns out Muir Glen came pretty close, and they are made in the same plant where Progresso was made. Established this through codes on the cans. They have some bogus name on the Muir Glen cans, but all the profits wind up in the Battle Creek headquarters of Kellogg's.
IMHO, I think either Classico didn't sell well enough through Wal-mart, or Heinz can get more money for their tomatoes selling under a different name and possibly through a different retailer(s).