Author Topic: Any ideas in finding ways to get more foot traffic to my area at market  (Read 19930 times)

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Offline dhorst

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Does the market do a twitter feed?  How's about pinterest?  Little things, but they may help. 

Have you thought about flags instead of heavy signs?  A lot of the wineries in the Finger Lakes use flags.  Sure they don't display info as well as a sign, but they're a heck of a lot lighter and they do wave at you. 

Another thought that may or may not go over with the market, is could you possibly do "chalk board graffiti" on the parking lot, directing people to your stand?  It would be cheap--especially if you have some great kids who would love to draw for a slice or two in return.  I'm thinking about your avatar and other types of pizza graffiti to draw traffic.  Other vendors might be upset though, but check with management, who knows what could be worked out!
Best wishes.
Diana


Offline Essen1

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Mike,

Thanks so much for trying to help me on facebook with what to try to get more foot traffic in my area.  I love that slogan.   8)

Norma

Norma,

You also can say "You'll fight for the last slice! Yes, it's that good!" which is probably a more subtle way instead of causing a ruckus if some people take the other one literally ;)
Mike

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Offline redox

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Norma,

You also can say "You'll fight for the last slice! Yes, it's that good!" which is probably a more subtle way instead of causing a ruckus if some people take the other one literally ;)
And that's far better than, "You'll slice someone for the last bite."  :-D

Offline Chicago Bob

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"Buy my pizza...before I cut you"  8)

Well, parts of that area up there are kinda rough, no?  ;D
"Care Free Highway...let me slip away on you"

Offline redox

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"Buy my pizza...before I cut you"  8)

No one would believe that line after seeing Norma's kindly face.  ;)

Offline Chicago Bob

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No one would believe that line after seeing Norma's kindly face.  ;)
Yeah, you're right...what was I thinking.

"Buy my pizza....before I spank your little bottom!"  :-D
"Care Free Highway...let me slip away on you"

Offline redox

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Yeah, you're right...what was I thinking.

"Buy my pizza....before I spank your little bottom!"  :-D
Half price lap dance with every pizza!  :-D

Offline redox

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Ah, the dog is telling me UPS and my BS have arrived! Later.

Offline dhorst

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Behave yourselves, boys!   ;)


Offline norma427

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Does the market do a twitter feed?  How's about pinterest?  Little things, but they may help. 

Have you thought about flags instead of heavy signs?  A lot of the wineries in the Finger Lakes use flags.  Sure they don't display info as well as a sign, but they're a heck of a lot lighter and they do wave at you. 

Another thought that may or may not go over with the market, is could you possibly do "chalk board graffiti" on the parking lot, directing people to your stand?  It would be cheap--especially if you have some great kids who would love to draw for a slice or two in return.  I'm thinking about your avatar and other types of pizza graffiti to draw traffic.  Other vendors might be upset though, but check with management, who knows what could be worked out!
Best wishes.
Diana

Diana,

Root's Market doesn't have a twitter feed, or pinterest as far as I know.  Market doesn't do a lot of marketing and I don't think they have anyone there that is very tech savvy.  This is Root's website http://www.rootsmarket.com/ and Root's facebook page https://www.facebook.com/RootsMarket

I did have sort of a flag that was then put on the back of my van window and the lower part of my van, but would have to see if I have a photos of that flag.  The flag started to look a little faded though and that is why I don't put it on the back window of my van anymore.  I still have the flag in the cupboard at market.  I do like the idea of flags waving at you.

I agree that a chalk board graffiti would be good on the parking lot, directing people to my stand.  I really don't know any children at market, but maybe could draw something myself.  I know I have to check with the management on anything I might try.  I did say at one time I wanted to put a bigger sign up in area 3 to direct people to my pizza stand, but market management said it wouldn't be fair to other standholders, because they all might want to do that too.  In the end market management had a small sign made and it was about 12x12 that was put up to close to the ceiling.  I don't think anyone sees unless they would really strain their necks. 

Thanks for your ideas and best wishes!

Norma

Offline norma427

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Norma,

You also can say "You'll fight for the last slice! Yes, it's that good!" which is probably a more subtle way instead of causing a ruckus if some people take the other one literally ;)


And that's far better than, "You'll slice someone for the last bite."  :-D

I agree guys!  ;D

Norma

Offline norma427

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Mike just sent this photo (signage) to me on facebook.  He sure must have whipped it up fast.   ;D  What does everyone think?  I really like Mike's style.   8)

Norma

Offline jeffereynelson

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Norma,

You said that Roots made an effort to increase volume to area 4, and it seems to me that maybe you were their solution. They put the water in that part to put a food stand to draw more customers but it wasn't enough.

Have you thought about moving to Green Dragon? Maybe they will give you a better space? Maybe the threat of you leaving roots would give roots management an incentive to move you? Obviously don't mention leaving unless you had a spot at green dragon or somewhere else.

Offline norma427

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Norma,

You said that Roots made an effort to increase volume to area 4, and it seems to me that maybe you were their solution. They put the water in that part to put a food stand to draw more customers but it wasn't enough.

Have you thought about moving to Green Dragon? Maybe they will give you a better space? Maybe the threat of you leaving roots would give roots management an incentive to move you? Obviously don't mention leaving unless you had a spot at green dragon or somewhere else.

Jeff,

Root's management did get the one maintenance man to make both signs outside to try and increase the volume of customers to my area.   The signs are posted at Reply 4 http://www.pizzamaking.com/forum/index.php/topic,26435.msg266784.html#msg266784  The first photo I am now posting is when the one sign was put out on Lititz Rd. by the one maintenance man the first week.  He then placed it the same place the next week, but I had to bring it in.  I said it was too heavy for me to lift the whole way back to my stand and that is why I don't move it out there anymore.  The first sign was only made of butcher paper stapled on the pressed plywood.  The pressed plywood is why is it so heavy.  The butcher paper eventually tore from winds and that is why I repainted the boards. 

I really wasn't their solution to try and get more stands back to that area.  The pizza man that didn't finish that stand was supposed to be their solution.  I didn't post this here before here on this thread, but while I was operating my funnel cake stand I had wanted something to do over the winter months.  That is when the stand became open and the pizza man didn't finish that stand.  I started a fresh salsa, tortilla chips (sent in from another state and they were good) and dips.  I also sold chili with beans.  I made those things at my funnel cake stand over the winter months.  I thought I could also run the funnel cake stand in the warmer weather and have someone else run the fresh salsa stand in the warmer months, but that didn't work.  When that stand didn't do well enough (Nov. to around April) I knew the market management still wanted a fresh pizza stand, so I asked market management if I could then start a pizza stand at the same place.  Of course I had to then sell the funnel cake stand to be able to purchase the equipment for the pizza stand and also I couldn't be at two businesses at once making both food products. 

I didn't post this either, but there was a man and his wife that started a baked goods, granola and other food products stand right almost across from me in the other aisle.  They seemed very nice and I was happy another food stand was back in that area.  They seemed to draw more customers because you could see them when walking down that way in area 4.  That is the way normal foot traffic flows in that area.  The man told me once the weather got better (that was 2 winters ago) that market management was going to run water and drainage to their stand so they could open a deli.  I thought that sounded very good.  I won't mention what happened with that man, but his wife quickly pulled out of market on a Monday when I was there making dough.  Later I found out what happened.  That is the one thing that gets me that the market management was going to run water and drainage for them and they were new vendors.  I think however, but don't really know, that is how bad market management wanted more food stands back there. 

I don't know if you recall, but Steve is at Green Dragon with his WFO Airstream and makes Neapolitan pizzas and also NY style pizzas.  They also sell pizza at the soft pretzel stand.  I really wouldn't want to have to go to Green Dragon either, because it is farther away from where I live and going up there as many times a week as I do for Root's could become bothersome.

I really don't think Root's cares if I leave or not.  I haven't talked to the market master about me possibly leaving, but did talk to the manger of the flea market about me leaving if I don't do better.  The flea market manager told me he knows of someone that would be willing to purchase my pizza stand.  I know who that pizza man is because he told me if I ever wanted to sell my pizza stand to call him.

I have seen a few new stands up in area 4 including a pasta stand that was dried pasta come to that area and then be moved over when a better location was available, but then they didn't need water and drainage.

I agree with you that it was not enough to just put a pizza stand there to get more foot traffic back to that area. 

Norma

Offline jeffereynelson

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Yes I read about the signs that you said you couldn't carry. That's too bad. But when you said you said the other pizza man didn't finish the stand and then you came in, I was implying you become the solution, since the original solution didn't work out which was the first guy. So that really didn't help you. Anyways... I forgot Steve was Green Dragon.

If management won't help you to move, then you really only have two solutions. To market more or to close down. Even though it costs to add marketing, if you don't do it you won't be able to create more income. So it will be necessary to spend money on. You can do something as simple and gimmicky as a guy in a pizza suit passing out flyers with your special on it and the location of your shop. Make sure he is out there before people have already eaten. And you mentioned someone said giving away free slices, I wouldn't do that. But I do think 2x2 inch sample squares would be smart.

Offline norma427

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If management won't help you to move, then you really only have two solutions. To market more or to close down. Even though it costs to add marketing, if you don't do it you won't be able to create more income. So it will be necessary to spend money on. You can do something as simple and gimmicky as a guy in a pizza suit passing out flyers with your special on it and the location of your shop. Make sure he is out there before people have already eaten. And you mentioned someone said giving away free slices, I wouldn't do that. But I do think 2x2 inch sample squares would be smart.

Jeff,

I don't think market will help me move unless a stand becomes available with water and drainage.  I am not holding my breath on that because there isn't much water and drainage at market since the market is so old.

I can understand my options are to market more or to sell my pizza stand.  I guess I already knew that if I don't market more, I will not be able to create more income.  I just want to ask you one question on how you think the small samples would be in they are not in a heated holding cabinet or reheated like most slices are?  I would think they wouldn't taste the same as freshly made pizzas, or ones that are reheated.  I for one don't really like to eat a cold slice or part of a pizza.  For me, eating a sample of pizza isn't like eating pasta, cheeses, or some other foods that don't have to be warm.  Maybe I am just weird that way about pizza. 

Norma

Offline Chicago Bob

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What about keeping one cut up "free samples" pie in the Hatco and place a banner down in front of the counter saying something like "Free samples...just ask."
Keep a stack of mini paper plates handy.
"Care Free Highway...let me slip away on you"


Offline Essen1

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"Free samples...just ask."

If I were a potential customer...having to ask for a free sample would be rather odd. You don't want new customers to have to ask for a hand-out.

You want to hand them out freely, voluntarily and with a smile on your face..."Hope to see you soon at the best stand in this godforsaken, but exciting, market...Norma's Artisan Pizza! Area 4! Come see me! Bips are provided upon request!" :)

My suggestion to Norma is to hand out free samples (Sicilian & Thin crust slices, cut to smaller portions) during those heavy traffic times at her market outside and inside, handing out flyers at the same time.

Just my $0.02
Mike

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Offline jeffereynelson

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What about keeping one cut up "free samples" pie in the Hatco and place a banner down in front of the counter saying something like "Free samples...just ask."
Keep a stack of mini paper plates handy.

The real issue is getting customers to come to the stand it seems. It doesn't really seem as if she needs help once they are standing at the counter.

Offline redox

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A little song, a little dance, a little seltzer down your pants.

Offline MightyPizzaOven

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Hi Norma, just a thought, if you can have one of your staff or hire a kid to carry your sign around other areas when you are not busy. Make a sign that they can wear to allow them to handout samples. Plus install a brochures pocket.

Another crazy thought is to have someone install one of those cheap large (12-15") electronic picture frames, with a rechargeable battery pack. This should grab some attentions. But it will require some design and probably will cost about $200 for materials.

I found this 10" battery powered frame for $ 88.00 http://www.digitalframe8.com/digital-picture-frame-battery-powered-in-101-15-hours-battery-life-samusng-chip-inside_p232.html

Link to Wearable Board  http://www.signshopper.net/store/product.php?productid=17548 
« Last Edit: July 20, 2013, 08:00:53 AM by MightyPizzaOven »
Bert

Offline Chicago Bob

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If I were a potential customer...having to ask for a free sample would be rather odd. You don't want new customers to have to ask for a hand-out.

You want to hand them out freely, voluntarily and with a smile on your face..."Hope to see you soon at the best stand in this godforsaken, but exciting, market...Norma's Artisan Pizza! Area 4! Come see me! Bips are provided upon request!" :)

My suggestion to Norma is to hand out free samples (Sicilian & Thin crust slices, cut to smaller portions) during those heavy traffic times at her market outside and inside, handing out flyers at the same time.

Just my $0.02
Good idea Mike..I've seen this done at an outlet mall and people were very receptive to stopping and talking with the person giving away the samples.
"Care Free Highway...let me slip away on you"

Offline norma427

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Mike and Bert,

Both of your ideas are good.  I really don't have anyone working for me except Steve and he is working for me from about 12:00 AM to about 7:00 PM.  I know Steve wouldn't want to go around handing out free samples.  I have to see if I could find anyone like a teenager that might want to do something like that.  I don't know of any teens right now, but will have to look around.  I still wonder how the samples will stay warm and crisp if they are taken away from my stand.  I also wonder how many people that will be getting the free samples will be regular customers that come to market.  As I posted before we get many tourists and one time visitors at market.  I sure don't want to give them a sample of a soggy piece if they like crispy pizza.     

Bert thanks for the links to the electronic picture frames and the Wearable Board.

I also have to think about about what to put on flyers and what they should say.  I also have to ask market management if they would allow me to have someone walking around.   

Norma   

Offline jeffereynelson

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I wonder if you could use something like this

http://www.amazon.com/Pyrex-Portable-Cold-Pack-Combo/dp/B0007UF3GE/ref=pd_sim_sbs_k_2

inside of something like this

http://www.amazon.com/Casserole-Totes-Carrying-Bags-Collections/dp/B004FJR77G/ref=sr_1_17?s=home-garden&ie=UTF8&qid=1374341205&sr=1-17&keywords=warming+bag

It's just an idea. I would imagine the person giving out the free samples would restock often so they wouldn't get that cold and soggy.

Offline mkevenson

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Norma, boy scouts, girl scouts, church groups, enlist the help of kids that want to do something fun. Offer them a pie or two to take home to the family, give them a merit badge, teach them how to make a pie. Delivery is not an issue, pies are delivered every day of the year and are edible, well depends on who made them, when they get to the customers door.
Just a thought. Once you get a customer base, perhaps you will no longer need to "go out there", but who knows you may have to grow with public demand. ;D


Mark
"Gettin' better all the time" Beatles


 

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