Author Topic: Any ideas in finding ways to get more foot traffic to my area at market  (Read 19852 times)

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Online norma427

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #225 on: August 16, 2013, 10:35:24 AM »
The new A-frame sign and posters from Lititz Sign Company are supposed to be ready sometime Monday.  There were some changes made to the A-frame sign and the posters.  I was working on the other A-frame sign yesterday, and am going to be working on it today to try and make it less messy.

Norma


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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #226 on: August 16, 2013, 04:33:31 PM »
I got to pick up the A-frame sign and the posters today.  As can be seen when my pizzas are transferred onto a sign the pizzas look somewhat blurry.  I have to laminate the posters before I can use them.

I also found these coupons while I was at market today.  I didn't know if I had thrown them away or not.  My oldest daughter and my granddaughters boyfriend tried to give them to people in the main midway, in the main market buildings and hung some in the bathrooms a few years ago.  The only people that used the coupons were standholders.  No one would take any of the coupons that were not standholders.  I made the coupons on my computer.  I was trying to sell more items back then.

I brought the big A-frame sign home and am going to work on it Sunday if I find time.

Norma

Offline Chicago Bob

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #227 on: August 16, 2013, 04:41:26 PM »
Niiice.... :chef:

I would still use those old coupons; just stick a few windshields every time you walk in and out to your van...can't hurt.  8)
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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #228 on: August 16, 2013, 05:19:43 PM »
Niiice.... :chef:

I would still use those old coupons; just stick a few windshields every time you walk in and out to your van...can't hurt.  8)

Bob,

I didn't think of putting coupons on people windshields, but that is a good idea!  I will have to ask market management first though.  I have to pass everything by them to see what I am allowed and not allowed to do.  I would have to make up new coupons though, because I don't offer all of those items anymore.

Norma

Offline waltertore

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #229 on: August 16, 2013, 06:24:28 PM »
Looking good Norma!   Heck, advertising can sell anything if done right.   Look at pet rocks.............  The guy made millions.  Walter

Have you thought of saying something like- Norma's Pizza - The Best Pizza In Penn -  on your signs/flyers and whatever you use for advertising?  Most people need to be told what is good.   I tell people all the time our pizza is the best in Ohio and as good or better than any in NYC.  I am not bragging I grew up eating making it and after people have it they agree.  I offer a 100% money back guarantee if not satified and have yet to have anyone ask for their money back.    I know you are a laid back person but stepping out like this will create more of a buzz than you might think.  I spent years in the music business and the hype around an artist made or broke them.  Same with food.  Make a solid product and tell the world it is the best because you put all your heart and soul in it.  I spent an afternoon with Anthony of Una Pizza Napoletana in SF a few weeks ago.  He and I have a lot in common.  His pie was really good so you can't argue with what he says because it is not bragging when you walk the walk. 
« Last Edit: August 16, 2013, 06:32:51 PM by waltertore »

Offline Chicago Bob

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #230 on: August 16, 2013, 06:45:02 PM »
"The Best in Penn, or your money back!".... guaranteed!!  :chef:
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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #231 on: August 16, 2013, 06:48:35 PM »
Looking good Norma!   Heck, advertising can sell anything if done right.   Look at pet rocks.............  The guy made millions.  Walter

Have you thought of saying something like- Norma's Pizza - The Best Pizza In Penn -  on your signs/flyers and whatever you use for advertising?  Most people need to be told what is good.   I tell people all the time our pizza is the best in Ohio and as good or better than any in NYC.  I am not bragging I grew up eating making it and after people have it they agree.  I offer a 100% money back guarantee if not satified and have yet to have anyone ask for their money back.    I know you are a laid back person but stepping out like this will create more of a buzz than you might think.  I spent years in the music business and the hype around an artist made or broke them.  Same with food.  Make a solid product and tell the world it is the best because you put all your heart and soul in it.  I spent an afternoon with Anthony of Una Pizza Napoletana in SF a few weeks ago.  He and I have a lot in common.  His pie was really good so you can't argue with what he says because it is not bragging when you walk the walk.

Walter,

Lol, I know advertising can sell almost anything if it is done right. 

I haven't gotten up the nerve to say something like you posted, but might try to get up the nerve to say something like that.  I have to get some flyers made and they probably will be just made by me and might include some coupons.  I first have to think of a way to design some kind of flyer that might look okay. 

I really like your way of doing things and appreciate your help again.  ;)  You are lucky you got to meet Anthony of Una Pizza Napolentana.  I saw those posts and enjoyed them.

Norma

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #232 on: August 16, 2013, 07:04:03 PM »
"The Best in Penn, or your money back!".... guaranteed!!  :chef:

Bob,

I really don't think I am ready to get that bold.  :-D  I tasted Pizza Brain pizzas in Philly and their pizzas are better than mine.

Norma

Offline waltertore

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #233 on: August 16, 2013, 07:04:22 PM »
Walter,

Lol, I know advertising can sell almost anything if it is done right. 

I haven't gotten up the nerve to say something like you posted, but might try to get up the nerve to say something like that.  I have to get some flyers made and they probably will be just made by me and might include some coupons.  I first have to think of a way to design some kind of flyer that might look okay. 

I really like your way of doing things and appreciate your help again.  ;)  You are lucky you got to meet Anthony of Una Pizza Napolentana.  I saw those posts and enjoyed them.

Norma

Thanks Norma and I dig the way youi do things too.   I grew up in a very Italian scene in NJ and one bragged of their products not from conciet but from love.  Anthony and I are from that mold.  In the music world I was deeply involved in the African American blues world.  Often I was the only white guy in the club.  Those gjys were like the Italians I grew up with.  They told the world they were the greatest and proved it by their passion.  I remember when I was playing with Lightning Hopkins.  Many consider him one the best bluesmen of all time.  He always dressed sharp.  He told me- Wlater you got to dress sharp everywhere you go and when you are on the stage the people got to know you are the man as well as when you are on the can!.  Don't see it as bragging, but as sharing your heart and soul.  I love it when a person from back home comes in and tries a pie.  I have no fears they won't like it only excitement that I hope they will.   I have used this approach throughout my life.  I never have made any real money because money is not my passion.  I get enough to get by and do my passions.  That is the greatest IMO.  Like Anthony, I won't sell anything that isn't up to snuff.   Most places sell garbage and are proudest of the register reciept at the end of the night.  I live for smiles and feeding peoples bodies and souls because that in turn feeds mine beyond any monetary rewards.   Put that on your sign and watch people come in to take the challenge.  Your love will shine through and all will be smiling.  Walter

this was a typical suit I wear when performing.  People dig it to no end.  When I drove my 1963 cadillac with clothes like this and rings on every finger, the ghetto treated me like a superstar and the upscale restaurants took me righ to the best tables even though there was a line around the block when I got there. 
« Last Edit: August 16, 2013, 07:10:14 PM by waltertore »


Offline Chicago Bob

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #234 on: August 16, 2013, 07:11:41 PM »
Elvis is Alive!!!  8)
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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #235 on: August 16, 2013, 07:15:22 PM »
Elvis is Alive!!!  8)

Most people dress like bums when they perform.  I was raised by the old bluesmen, living and touring with them.  Guys like clapton, the stones, dylan, and such were often in the audience and looked like bums.  I never got that.  The old bluesmen and my Italian upbringing taught me the importance of presentation.  It makes people feel good.  That is why I say- tell the world what you do is the best and it will be if you are pure of the heart.  Never compare yourself to others.  Do what you love and it will shine.  I grew up eating Star Tavern pies.  They are great IMO but I have never put any effort into cloning them.  Why?  Because they are the king of that pie and I prefer to be a king by making pies that I love and people can take em or leave em.  Most people settle on mediocraty.  I would rather die penniless but satified that I am doing what is inside of me with no concerns of rejection or acceptance.  Walter
« Last Edit: August 16, 2013, 07:19:34 PM by waltertore »

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #236 on: August 16, 2013, 07:54:11 PM »
Thanks Norma and I dig the way youi do things too.   I grew up in a very Italian scene in NJ and one bragged of their products not from conciet but from love.  Anthony and I are from that mold.  In the music world I was deeply involved in the African American blues world.  Often I was the only white guy in the club.  Those gjys were like the Italians I grew up with.  They told the world they were the greatest and proved it by their passion.  I remember when I was playing with Lightning Hopkins.  Many consider him one the best bluesmen of all time.  He always dressed sharp.  He told me- Wlater you got to dress sharp everywhere you go and when you are on the stage the people got to know you are the man as well as when you are on the can!.  Don't see it as bragging, but as sharing your heart and soul.  I love it when a person from back home comes in and tries a pie.  I have no fears they won't like it only excitement that I hope they will.   I have used this approach throughout my life.  I never have made any real money because money is not my passion.  I get enough to get by and do my passions.  That is the greatest IMO.  Like Anthony, I won't sell anything that isn't up to snuff.   Most places sell garbage and are proudest of the register reciept at the end of the night.  I live for smiles and feeding peoples bodies and souls because that in turn feeds mine beyond any monetary rewards.   Put that on your sign and watch people come in to take the challenge.  Your love will shine through and all will be smiling.  Walter

this was a typical suit I wear when performing.  People dig it to no end.  When I drove my 1963 cadillac with clothes like this and rings on every finger, the ghetto treated me like a superstar and the upscale restaurants took me righ to the best tables even though there was a line around the block when I got there.

Walter,

Thanks, I dig the way you do things too!  Thanks for telling me more about yourself.  It was cool when you played with Lighting Hopkins.  I don't know who he is, but it sounds cool.  I am glad you live for smiles and and feeding peoples bodies and souls.  I agree that is great for the soul.  I am not to sure if I am ready to be as brave as you are right now.  I can talk to customers, but can't get myself to say anything positive about my product.  I just say taste it and see if you like my pizzas.   

Your typical suit is really flashy.  You sound like a lot of fun!  ;D

Norma

Offline waltertore

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #237 on: August 16, 2013, 08:41:11 PM »
Norma:   You be yourself and let that self out uncensored.  You might be suprised what you see!  Here is video of Lightning Hopkins.  I played 25 years around the world with many of  the blues greats and with my own band.  Remember Kansas City by Wilbert Harrison from the 50's?  He picked me up on south orange ave in newark NJ as was blowing my harmonica and delivering drugs to bars.   I got in his cadillac with the back seat full of women that looked like the supremes and I never turned back. Walter

here is a link to my music.  I am the only person in the world doing music this way.  The blues was my root and I have let my soul carry me to where it wants to go.   I started out to be a pizza maker but as a teen I got swayed away by the music scene and then teaching.  Now I getting on 60 I am pulling it all together as one package as a teacher.  Man life is a strange trip.  I never thought I would be in such a place.  I figured I would grow old doing concerts ,and work in pizzerias/bakeries when I need cash.  That was my life until teaching came along. 

about 5000 of my songs I record in my studio- the tunnel of dreams studio- located on our property.  I record about a cd a day out here.  It is a dream come true to have such a place. I always have dreamed of this place and it has come to pass.  Dreams are the most powerful thing on this earth that man creates.

http://www.soundclick.com/bands/default.cfm?bandID=157137&content=widgets

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http://www.soundclick.com/bands/default.cfm?bandID=157137


I played harmonica with Lightning.  Here is a link to a documentary from the 60's on him.  He is the best example of what I am talkng about. This is a rare look into life off the stage/house parties, which was his most natural place to be.  I got to live this life for much of my life and what an experience it was!  Have the faith to let the soul shine and wonders never dreamed of appear.  Rock gods like hendrix, stevie ray vaughn, clapton, and countless others worshiped guys like lightning.   They were so simple but so honestly soulful that it blew away all the fancy stuff those rock gods play.   Making pizza is the same thing.  A simple pie made with soul and experience is always going to be the best. 



Here is another video by louisiana red.  Red let me move in with him when I was a teenager.  He had just divorced Odetta the folk singer.  He was more a father to me than my real father.  Sadly Red, Lightning, and most all the old bluesmen I played with are dead.  Life is to short to not let yourself shine.

one from when I was living with him.








« Last Edit: August 17, 2013, 07:36:09 AM by waltertore »

Offline waltertore

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #238 on: August 16, 2013, 08:42:23 PM »
Pizza, love, music, life, it is all one.  Walter
« Last Edit: August 16, 2013, 08:48:27 PM by waltertore »

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #239 on: August 16, 2013, 10:26:38 PM »
Walter,

It would be interesting if I could let myself out uncensored, but that only happens if I really know someone well.  I already know what I am like, but a lot of people really don't need to know. 

I do recall Kansas City from the 50's.  Your story about Wilbert Harrison is very interesting and I am sure you have lived a very interesting life.

I did listen to your music from another thread you posted it on.  I do like your music and style.  I agree that life is a strange trip sometimes.  I am glad your are helping your students now to develop their talents. 

Great to hear you played harmonica with Lightning and learned to live from him.  I always enjoy the stories of your life.

Norma

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #240 on: August 17, 2013, 12:53:03 AM »

great selection of music. You talk good and do good with the students. Thanks ,Patrick  Where in Ohio is your school. I will be taking a road trip in Sept and Oct and .... We will be visiting the north part of  Ohio along the lake. Be nice to drop in and buy a pizza  and chat. Patrick
Patrick

Offline waltertore

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #241 on: August 17, 2013, 07:05:03 AM »
Norma: I  am often challanged to let myself out uncensored but life is always a challange or we would be dead.  My mind gets in the way and starts to tell me a million reasons why I shouldn't.    The soul is quiet, loving, forgiving, peaceful, and the head is frantic, critical, scared, wanting to not make waves/fit in.  Luckily my soul usually wins out.  I have learned to let my head have its moment of control and then relax and let the soul have some space.

Patrick:  We are located in Newark, OH at Newark HS.  We would love for you to stop by.  Ideally you can make during school hours and see the operation.  If not I can meet you anytime and we still can make pizza.  Here is our menu with address and phone number.  Thanks for considering visiting us.   Walter

http://www.newarkcityschools.org/content_page2.aspx?cid=1032

« Last Edit: August 17, 2013, 07:09:12 AM by waltertore »


Offline pythonic

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #242 on: August 18, 2013, 06:32:56 PM »
Norma,

Those new signs look great.  Using them yet?   If so are sales up?
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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #243 on: August 18, 2013, 07:45:09 PM »
Norma,

Those new signs look great.  Using them yet?   If so are sales up?

Nate,

Thanks for saying the new sign and posters look great!  I just picked them up on Friday, so no I didn't use them yet.  I didn't get to Walmart to get lamination papers to laminate the posters and don't know if I will get there sometime this next week.  I also have to ask market management if I allowed to put up the new posters on the bulletin boards.  I was painting the shelves that are on the one side of my stand today and trying to reduce clutter there so my stand looks better.  I did email market management on Friday, but I don't know when they will respond to some questions I had.

Norma   

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #244 on: August 19, 2013, 01:00:14 PM »
I got to pick up the A-frame sign and the posters today.  As can be seen when my pizzas are transferred onto a sign the pizzas look somewhat blurry.  I have to laminate the posters before I can use them.

I also found these coupons while I was at market today.  I didn't know if I had thrown them away or not.  My oldest daughter and my granddaughters boyfriend tried to give them to people in the main midway, in the main market buildings and hung some in the bathrooms a few years ago.  The only people that used the coupons were standholders.  No one would take any of the coupons that were not standholders.  I made the coupons on my computer.  I was trying to sell more items back then.

I brought the big A-frame sign home and am going to work on it Sunday if I find time.

Norma

now you are cooking Norma!   The signs look great.  You might want to check out a print shop for laminating.  They have big roller machines that will seal them all in one shot vs. the small laminate pieces you get at Walmart.  Make sure you go a 1/4" or so past the edges of the posters.  This will help keep them from delaminating in humidity and such.  I laminate all our recipe cards this way and they never wear out.  We even wash them in the sink when they get gunked up with batter and such.  Walter
« Last Edit: August 19, 2013, 01:02:42 PM by waltertore »

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #245 on: August 19, 2013, 06:15:30 PM »
now you are cooking Norma!   The signs look great.  You might want to check out a print shop for laminating.  They have big roller machines that will seal them all in one shot vs. the small laminate pieces you get at Walmart.  Make sure you go a 1/4" or so past the edges of the posters.  This will help keep them from delaminating in humidity and such.  I laminate all our recipe cards this way and they never wear out.  We even wash them in the sink when they get gunked up with batter and such.  Walter

Walter,

I have to check out a print shop for laminating.  I know laminating papers don't cost much at Walmart and have also used them, but I am open to new ideas for laminating.  I will make sure I go 1/4” or so past the edges of the posters.  I haven't had any problems with laminating before and wiping stuff, or it getting wet, but it is better to be safe than sorry.  Those images for my posters and sign are copyrighted by Lititiz Sign Company now, so I am not sure if I can copy any of them.  I just wish the photo of the pizzas were clearer and the cheese didn't look like it was running into the rest of the pizza. 

I was surprised when I got home today and looked at my facebook page and saw Root's Country Market & Auction posted this.  “Want to know a well-kept secret about Root's on Tuesdays? There is a delicious pizza stand in Area 4. They are the only stand on the grounds with hot, cheesy, handmade pizza. Check out Norma's Pizza for yourself”.   I had no idea Root's management was going to post that, but that was really nice.  ;D  https://www.facebook.com/RootsMarket?hc_location=timeline 

Norma

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #246 on: August 19, 2013, 08:02:24 PM »
These are the signs I had on the front of my pizza stand for seating for customers.  Root's management had told me a long while ago that anyone can sit in the seats right inside D'Agostino's Variety Store.  It is also air-conditioned inside that variety store, so that was nice.  I just found out last week by a customer that there isn't seating anymore inside D'Agostino's Variety Store.  I really don't know what is the scoop with that, but now the only place I can send customers if they want to sit down is outside at the end of building #4.  That is at the end of D'Agostino's Variety Store.  It can see how far it is compared to my van.  The signs for seating came down today because I don't want to confuse customers, or other people as to where they can sit. 

Norma

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #247 on: August 20, 2013, 10:56:54 PM »
My friend Dave showed me some photos he took on his cell phone of the pizza sign that was hung up above over at area #2 right outside of where our old caramel corn stand was.  I had sent market management an email about not making that sign, because I thought why should they go to the bother of making a sign that would hang up high.  Later today I went over to check it out and take a photo of it.  If anyone remembers, I was not allowed to put a A-frame sign outside in the miday because Mr. Bill's Grill also sells pizza until he leaves for winter.  I went over to Mr. Bill's Grill to check out his pizzas.  I saw on Mr. Bill Grill's menu sign that it had some kind of tape over the pizza part of the sign.  I wondered why was up with that so I asked the one woman if they don't sell pizzas anymore.  She said they don't sell pizzas anymore, but I should talk to Bill.  Bill told me no, he doesn't sell pizzas as of this year because he had to throw away too many slices because they went bad before anyone purchased them.  I told Bill I wasn't allowed to put an A-frame sign in the main midway because of him selling pizzas.  Bill told me he doesn't mind if I put an A-frame sign in the main midway and I could tell market management to talk to him about that.  Bill said the only way he might change his mind is if he sold his stand someday to someone else and they wanted to sell pizzas. 

My new A-frame sign was on Lititz Rd. today. 

These also are two photos I took of the pizzas they sell at the restaurant in building #5.

Norma

Offline Chicago Bob

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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #248 on: August 21, 2013, 08:05:51 AM »
How about a nice big orange/red arrow pointing to the right attached to the top of the A-frame sign Norma?
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Re: Any ideas in finding ways to get more foot traffic to my area at market
« Reply #249 on: August 21, 2013, 08:29:46 AM »
How about a nice big orange/red arrow pointing to the right attached to the top of the A-frame sign Norma?

Bob,

Do you mean an arrow on the A-frame sign I have on Lititz Rd. now?  I did email management at Root's maybe about another A-frame sign in the main midway since Bill said it was okay with him.  I still didn't get an answer about the big pizza flutter flag I would like to have in back of my area outside.  I also emailed other things and said if market management wanted to talk with me in person to let me know when that would be convenient for them.  I am going to get the posters laminated this week and asked if I could put them up too.

Norma