Oh, yeah, I didn't think this video was saying much. Just thought some folks might enjoy it.
Imo's is basically St. Louis's FAMOUS OLD-SCHOOL PIZZERIA. The way Boston has Santarpio's, Philly has Tacconelli's, Chicago and New York have ... too many to name.
Imo's -- and St. Louis style -- is pretty polarizing. It uses provel "cheese," which you either love or hate, and is built on the kind of crockery crust you'd see in a DKM Pizza Inn–style pizza. Cut into a grid, of course. My guess is that St. Louis is small and its people don't leave as much for other places, because nobody seems to talk much about St. Louis pizza outside of St. Louis.