No, Its in ones. See, it says so on the graph. Which I invented. And then revised.
My point is --- I agree with the people who have said that the size of the group of purchasers for devices like this is small. And I don't think that the pie, so to speak, will expand in size.
Interesting graph, I'm glad it is fictitious.
I like the prospects for this oven going forward. I've seen what happens at parties when guests get a bite of the results. And what does it cost to make a pie, $3 for a Neo? On the heels of a recession with "community" growing in importance, forum fans, tailgaters, portable oven businesses, I think there is good potential.
In short, everybody loves pizza. A couple of weeks ago I tuned a friend's new oven, picked up a half-dozen dough-balls at Whole Foods and heard "wow" all night long. One guy insisted on learning how to make his own pie, start to finish. The result may not have been a forum favorite, but it was "his pie" and he loved it. Others took interest in running the oven, dough handling, and many wanted to pick ingredients.
IMO, this a "category creation" type product, especially at this price point. Those types of products are difficult to forecast, tend to grow organically at first, then may/may not take off. Key to growth is making it simple to create a great pie.