As a former manufacturing engineer, I think there's a bunch of things that can be done to the 2Stone to make it both cheaper and better. Willard had a brilliant idea. But, with respect, I think designing for manufactureability is where it could be improved and a lower price point could be met. But then again, a lower price point may not be helpful to Willard. Redesigning and producing higher quantities takes investment, sometimes more than is available. So, low volume, high profit may be a better fit.