For some time now I been trying to learn who makes the cheese for the foodservice firms out there who don't have a USDA dairy plant number issued in their own name (read: don't own their own cheese plant but resell someone else's cheese). I alluded to some of these marketing practices in the "Trying this one last time - Where can I find that delicious cheese used in NY?" thread.
This example really has a lot of reach. Chefsmart:http://www.ifhchefsmart.com/
was started by IFH, the Carolinas broadline food distributor. Performance Food Group bought IFH around 2012. Roma Foods was owned by private equity firms and was merged with Performance Food Group in 2008 when these private equity firms bought Performance Food Group. Confused yet?
After researching Rituals Coffee Company, Roseli Products Company, and Bacio Cheese Company, all shams designed to pull the wool over the eyes of customers of broadline food distributors, my gut feeling is that, like with a lot of the three tiers of quality offered by broadline food service distributors, these are three grades of cheese. They are probably all made by the same well known, large cheese company, or could even be split among several low bidders.
Unfortunately, I do not know who makes the Roma cheeses. A partial list of suspects includes:
3. Land O'Lakes
5. DFA (Dairy Farmers of America)
7. Schreiber Foods
Hobbs is right in that broadline food service sales people themselves don't know how these products compare to one another. I guess the bigger customers just shake down the broadline distributors of one of each of these products.