About the author and owner of the restaurants, Tony Gemignani, I have to say I never heard of him. I was born in San Francisco and lived there most of my life before moving overseas for work. My mother was born in North Beach, so was her mother. I'm from a big Italian family that has been in the food and restaurant business in the city since the early 1900s.
I would think that I would have heard about this guy.
Maybe he is new-ish to the restaurant scene in SF, as I left in 2005?
Or maybe he has a brilliant publicist?