Quality is a relative term/thing, I once had a professor tell me that quality is nothing but a perception, and since perception is reality the two are one and the same. In summary, quality is what you perceive it to be. Some companies have even redefined quality as it pertains to their operations. For example, McDonald's doesn't put quality on the back of their burgers, but instead it is placed on customer impression, in this case meaning consistency. The reason why people go to McDonald's is not to get the best burger ever, but instead they go there because they know what they are going to get for their money (consistent quality food and service, in a clean environment is the name of their game). The same goes for other big box chains such as Domino's (fresh, hot, fast). While they may promote great tasting pizza (by whose standards?) it sure sounds better in an advertisement or commercial than average pizza (average by whose definition?). You see, it's an endless loop where quality is concerned, this is why the mantra in the restaurant industry is good/great food will make some of the customers happy, while good food when combined with great service will make everyone happy. Food brings them in, but it's the service that keeps them coming back.
Remember this commercial? "Folgers buys only the finest coffee beans" So, if they bought only the finest coffee beans, what was your favorite coffee made with? Probably not the "finest" because Folgers bought all of those. Sure, everyone here loves the hearth baked style of pizza, that's why we're here, but to say that it is the only decent or "real" pizza is missing out on a lot of really good, and interesting eating with a really different take on flavors. Enjoy life for all the variations and experiences it provides.
Tom Lehmann/The Dough Doctor