We use it. I tested a few different flours before opening, Caputo, 5 Stagione, Roma Brand 00, General Mills Neapolitan 00 and Bay State Contadino Neapolitan 00. The Italian flours I found to be lighter/more airy but preferred the flavor of the Contadino. At $25 a bag vs $41, it was a no brainer for me. The quality is excellent.