Peter,
In Bill's case, because of the side to which the unit is turned, cold air would take longer to fill the bottom near the dough. Conversely, if Bill turned the unit on the other side, the air near the dough would become colder faster. Since Bill is heating the unit rather than cooling it, he is neither at a long-term advantage nor disadvantage since the warm air will rise in any orientation. However, it is wise to have the dough away from the internal vent in any case (unless one is expecting direct thermal exchange), so Bill has chosen the best way to turn his unit.
- red.november