Shortly after you posted last night, I sent an email to Fred Mortati at Orlando Foods asking for clarification on the three Caputo products you referenced. I included a link to your post as an example of the confusion that has arisen on this matter. This morning, I received the following reply from Fred, which he asked me to share with the members:
Thanks for the link, I saw the posts and now understand the confusion. Here is the situation: All three products are the same. Reason for the packaging differences are as follows:
00 Pizzeria 25kg blue bag is for Foodservice. It has been the face of the Caputo brand for pizza and will remain so.
00 Pizzaiuolo 10kg is a package that Antimo Caputo uses in Italy for a certain segment of his trade. Exactly why he went with red I am not sure. We bring in this 10kg bag to give out only as samples, not for sale.
00 Chefs Flour 1kg red bag. This bag is strictly retail. We redesigned the bag to be more appealing to the consumer and to have some English description that would allow a consumer to understand that it is more than just an “all purpose” flour. In fact, Antimo and I have been looking at changing the graphic on the front of this package. The picture of the pizza on front gives the idea that it is only good for pizza, whereas this product is versatile and good for bread and pasta as well. We are going to change the picture to one that encompasses these other items as well, leaving the description the same and the flour in the bag the same. We want to start working on a retail presence so this will be a starting point.
Hope this explains some…
Please post some of this info to answer the questions raised.