Well my friend sd girl isn't gonna love me much after this, though I am about to disagree with s.t. on another thread, on this I have to calls 'em as I see 'em. Yes, coupons and door hangers are handy and friendly and open the door to a loyal customer base...in many cases. In this case Jeff surely needed no such advertising, he had tons of free press prior to opening, and was probably afraid of not being able to cook pies fast enough to meet a likely frenzy in the opening days. So imagine putting up door hangers to 300 additional apartments... right above you. They all come to get a pizza opening night. You'd then see reviews like "Varasano's was unprepared! I had to wait 2 hours to get a pizza, what a joke, never again!
". So based on the opening event being massively covered already I'd say Jeff made the wiser move playing it closer to the vest. Also any pass out flier would almost have
to have a coupon, again not needed to bring in business based on "the hype". I'm reminded of an episode of ''The Soprano's'' when Artie was doing badly. He had to, quite begrudgingly, resort to coupons. Anyone who saw it knows what happened...'nuff said on that.
As to phone orders, no way he can take them, good move. Not weird at all, this posters comment after the ranter summed up why perfectly.
Not to piss on your rant, but Varasano's serves a Neapolitan style pie, not NY style. And I don't mean to sound condescending but Neapolitan-style pizza typically cooks in under 2 minutes, which equals the time it takes to process your credit card.
The ranter had said "...so i can wait in the comfort of my home." Lol, what, for 1 minute? If you need rest that bad forget the pizza, just get some sleep! Jeff knows his pizza cooks fast. Anyone further away from right upstairs, as in the rest
of Atlanta, would show up to receive a NOT FRESH product. He would have 20 idle pizzas waiting for pick up at all times. Nowhere in his recipe does Jeff mention "place under heat lamp or atop hot oven to keep warm" as this are not conducive to the quality nor reputation he wants to have spread. If it takes you 15 minutes to drive it home, that's your issue, he still served it fresh out of the oven.