Author Topic: Adding Pizza To our Menu  (Read 2445 times)

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Offline CaptSammy

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Adding Pizza To our Menu
« on: May 17, 2009, 08:32:07 AM »
Hello Everyone. First off let me start by saying this is a great site and thanks to all of you that have made posts here. I have learned more about pizza from this site than by talking to all my restaurant reps. My family currently own a take out business offering Fish & Chips, Broasted Chicken and Subs We are expanding our menu to include Pizza and Wings. The plan is to start off by selling slices over our lunch period and expand from there.

If anyone here was doing this, how many different types of pizza would you offer at first? We have a built in market of sorts; we are surrounded by a high school, adult learning center, office building and apartment complex .  I was thinking the standard cheese and pepperoni and go from there. In the end I would like to offer 3 or 4 different types but who knows.

Looking forward to hearing from all of you. Once again thanks and Have a Great Day
Gary


Offline Mad_Ernie

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Re: Adding Pizza To our Menu
« Reply #1 on: May 18, 2009, 11:11:44 AM »
Where in the country are you located? 

Were you planning on making everything (dough, sauce, etc.) at your current location or were you planning on purchasing ingredients (frozen dough, premade sauce) and just assembling the pizzas at that location.

You mentioned being surrounded by a high school, adult learning center, and an apartment complex.  Judging by this information, would it be fair to say you are in an urban or suburban area with a predominant age bracket of 15-35?

-ME
Let them eat pizza.

Offline CaptSammy

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Re: Where in the country are you located?
« Reply #2 on: May 18, 2009, 01:56:57 PM »
The restaurant is located in Welland, Ontario, Canada. About 30 miles from Buffalo. The city's population is around 50,000.

We have a big kitchen and we already have two Garland Pizza Ovens hooked up.  Sauce is our own.  At this time, we are having the dough made for us by a local baker, using our own recipe, but eventually we will make our own dough.

Offline Mad_Ernie

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Re: Adding Pizza To our Menu
« Reply #3 on: May 18, 2009, 02:44:47 PM »
Well, Captain, it looks to me like you already have a fairly well established food business.  I'll go out on a limb and say you probably know your clientle. :-D

It looks as if you already have the dough part of the pizza equation worked out.  :chef:  I thnk the plan to initially have someone else make the dough is a good one.  That way if things don't work out, you're not out equipment and supplies.

I would think as a pilot experiment, 3 to 4 types of slices to start with sounds right to me.  I am guessing that regular cheese, and a pepperoni, plus 1 or 2 others would seem reasonable as a start.  And I think offering over the lunchtime as a test-market way of introducing them sounds good to me.  I have to say I am not as familiar with establishments that offer slices as opposed to whole pies of one size or another, so I don't have any knowledge about warming pizza slices or keeping them warm.  I trust you have this well worked out in your plan already.

I have a few more questions, if you don't mind.   

It sounds to me like your are looking to make a traditionaly, North American, no frills type of pizza as opposed to some gourmet style, is that right?
Given that you already have a diverse menu, what made you think to add pizza to it?  Will this perhaps make your offerings too diverse and give your establishment less of an identity to current or future customers? 
Have you figured out how you are going to price these slices, given the increasing cost of wheat flour and other ingredients that were traditionally very cheap to purchase?

I'm not trying to discourage you, but these were simply questions that came to my mind as I read your post.  I wish you the best of luck. :D

« Last Edit: May 18, 2009, 02:46:33 PM by Mad_Ernie »
Let them eat pizza.

Offline Y-TOWN

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Re: Where in the country are you located?
« Reply #4 on: May 18, 2009, 04:19:19 PM »
The restaurant is located in Welland, Ontario, Canada. About 30 miles from Buffalo. The city's population is around 50,000.

We have a big kitchen and we already have two Garland Pizza Ovens hooked up.  Sauce is our own.  At this time, we are having the dough made for us by a local baker, using our own recipe, but eventually we will make our own dough.

I used to spend a bunch of time at the Embassy in Thorold before they reflagged it. Good times !!

Offline Pete-zza

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Re: Adding Pizza To our Menu
« Reply #5 on: May 18, 2009, 04:41:27 PM »
Tom Lehmann wrote an article on slices at http://digital.pmq.com/pizzamagazine/200809/?folio=24. However, it appears that the method of preparing slices requires use of a conveyor oven and possibly PSTK disks.

Peter

Offline CaptSammy

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Re: Tom Lehmann wrote an article
« Reply #6 on: May 19, 2009, 08:19:31 AM »
Tom Lehmann wrote an article on slices However, it appears that the method of preparing slices requires use of a conveyor oven and possibly PSTK disks.

Peter

Thanks Peter, I read the article just yesterday.  Great read.

Offline CaptSammy

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Re: I have a few more questions, if you don't mind.
« Reply #7 on: May 19, 2009, 08:53:47 AM »
Well, Captain, it looks to me like you already have a fairly well established food business. . .

Thanks Mad Ernie. Appreciate all questions and opinions to my posts.  I join these forums to run into people like you:>) I was a business consultant in a former life and had investments in different restaurants for about 15 years. I retired about 5 years ago but couldn't stand doing nothing so I opened Capt'n Sammys to keep out of trouble. We or ginally started with Fish & Chips, added Broasted Chicken, then Subs, Burgers and Hot Dogs. I know the area and my clientele very well and these are big takeout items.

The total sq.' in our place is 1700 square feet of which about 800 that we are not using.  We are located in a very busy area and rent is high so to maximize our investment we need to use the 800'. I feel Pizza will enhance our menu not take from it. You are right, we will be offering 3 or 4 standard slices. I've been thinking: Cheese and Pepperoni, A Cheeseburger, Veggie & some sort of Chicken.  I was going to go with a seafood, but after reading all the posts related to seafood pizza on a couple of sites like this I'm going to hold off.

Based on our market and competition, the price will be $2.00 a slice for an 18" Pizza cut into 8 slices. Of course will have to limit waste, but at $16.00 a pie it should work out. 

Once again thanks for the input.

Offline Mad_Ernie

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Re: Adding Pizza To our Menu
« Reply #8 on: May 19, 2009, 10:10:17 AM »
Glad to be what little help I can, Cap'n Sammy;D

It sounds like you have plenty of experience to know what you're doing.  I wish you the best of luck and many good slices to come. :pizza:
Let them eat pizza.


 

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