Pizza Making Forum

Reviews & Opinions => Pizzeria & Restaurant Reviews => Topic started by: snowdy77 on April 26, 2020, 07:35:18 PM

Title: Di Fara Delivery from Goldbelly
Post by: snowdy77 on April 26, 2020, 07:35:18 PM
For anyone who hasn't seen it... You can get Di Fara off of goldbelly:
https://www.goldbelly.com/di-fara-pizza

Supposedly it's made at the shop.

The price is insane but after a few weeks in quarantine I figured what the heck. I have never been able to make it to experience the real deal.

It took about 2 weeks before my ship date came and once it did, it arrived over night.

I didn't expect much as I knew it would be somewhat frozen or whatever. But was looking forward to at least being able to see what the ingredients/taste was like.

I was so excited to get it but unfortunately it may have ended up being one of the worst pizza experiences i've ever had. So bummed!

Freezer burn was so bad... and much of the top seemed like it was frozen a long while ago with a few lumps of fresh cheese on top of it. The crust was so hard from being frozen the ends of the square pie were inedible. Many of the slices had no cheese at all and basically shattered with big empty bubbles in the crust.

As for the neapolitan pie, it almost was identical in taste and consistency to this from Trader Joe's:
https://i.pinimg.com/originals/33/12/60/33126041f4b4ff11d17fbff86863d14e.jpg

Bottom line is it was not great. Hopefully someday I can get to Di Fara and experience the real thing because this was no doubt nothing like it.

Photos attached...

Hope they can figure out a more ideal way to ship out frozen pizza that works better.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Gene in Acadiana on April 26, 2020, 07:57:26 PM
You can almost taste how bad it was just by looking at those photos.
Title: Re: Di Fara Delivery from Goldbelly
Post by: amolapizza on April 26, 2020, 07:57:38 PM
Damnation, all of us have done better than that with our first home made pizza!  :o
Title: Re: Di Fara Delivery from Goldbelly
Post by: Jon in Albany on April 26, 2020, 09:13:18 PM
Wow.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on April 29, 2020, 02:25:47 PM
Maggie is destroying Di Faraís legacy.
Title: Re: Di Fara Delivery from Goldbelly
Post by: HansB on April 29, 2020, 02:41:15 PM
I walked by their location in a casino in Las Vegas last year. The pizza looked like generic NY pizza, nothing like their Brooklyn shop...
Title: Re: Di Fara Delivery from Goldbelly
Post by: TXCraig1 on April 29, 2020, 04:07:13 PM
I'm thinking it's probably not made at the shop because it would have to be FDA inspected to ship out of NY, and given their history with local health departments, that seems kind of unlikely.

The picture in the add does have the right look. The one you got, not so much  :(  If it was made in the shop, or by anyone involved with the business, it would seem they don't care much about QC.
Title: Re: Di Fara Delivery from Goldbelly
Post by: deb415611 on April 29, 2020, 04:22:01 PM
Damnation, all of us have done better than that with our first home made pizza!  :o

 ^^^
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on April 29, 2020, 05:43:36 PM
Did it come with a dead Rat?
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on April 29, 2020, 05:48:30 PM
Maggie is destroying Di Faraís legacy.
What is a legacy when you have ran a Pigsty for years and were called on it?   A bunch of relatives milking a business equivalent to Johnny's in Mount Vernon where the family protected and produces the legacy everyday.  No questions or City of Health Department violations.  I can't even stand looking at anything that comes out of that  s**hole
Title: Re: Di Fara Delivery from Goldbelly
Post by: Gene in Acadiana on April 29, 2020, 05:51:51 PM
What an outrageous scam. The website only has six reviews and they all rave about how great it is. I wonder how many bad reviews they are deleting?

You would think that at the ridiculous prices they are asking (and apparently getting), those pizzas would be perfect examples.

Snowdy77: Did you at least send them a review?
Title: Re: Di Fara Delivery from Goldbelly
Post by: Pizza_Not_War on April 29, 2020, 06:03:28 PM
I would request a refund.

Years ago I got a craving for my childhood pizza. I called up the owner, he packed and shipped by FedEx 10 frozen pizzas to me 3,000 miles. They were awesome. He had experience selling his pizzas from his shop in frozen state for many years so he had it down.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on April 29, 2020, 06:12:05 PM
What an outrageous scam.
The Scam has been working for years with the Gentrification of Brooklyn.  So all those super intelligent  Gen Y  and Gen Z with those Fancy College degrees think they have found the Holy Grail when they actually found Roach remains in the Mozz.   Geniuses and Parents in my age group paid for their fine education.   
They are going to run the Country?  Crap they can't even tell what good pizza is. 
Title: Re: Di Fara Delivery from Goldbelly
Post by: snowdy77 on April 29, 2020, 08:44:14 PM
I'm definitely going to try to send them a review directly. Such a bummer!

What an outrageous scam. The website only has six reviews and they all rave about how great it is. I wonder how many bad reviews they are deleting?

You would think that at the ridiculous prices they are asking (and apparently getting), those pizzas would be perfect examples.

Snowdy77: Did you at least send them a review?
Title: Re: Di Fara Delivery from Goldbelly
Post by: Gene in Acadiana on April 29, 2020, 09:28:26 PM
I would request a refund.

I would as well. And if they didn't honor it within a couple of days, I would contact my credit card company to decline the charges stating you were sent food that was inedible. Otherwise they'll keep on scamming people like this.
Title: Re: Di Fara Delivery from Goldbelly
Post by: adamdg on April 30, 2020, 10:14:50 AM
This is a picture of an excellent DiFara (shop made) pie my son and I enjoyed in October of 2019...doesn't look anything like the pictures of the "export" pizza!

adam
Title: Re: Di Fara Delivery from Goldbelly
Post by: norma427 on May 01, 2020, 03:46:13 AM
I'm thinking it's probably not made at the shop because it would have to be FDA inspected to ship out of NY, and given their history with local health departments, that seems kind of unlikely.

The picture in the add does have the right look. The one you got, not so much  :(  If it was made in the shop, or by anyone involved with the business, it would seem they don't care much about QC.

Craig,

I am friends with Margie De Marco on Facebook.  The first photo is a pie she made in the shop and the others were par-baked pies that she sells on Goldbelly.  The differences in the pie made in the shop and the ones that are shipped are a lot different. 

Know I tried to make par-baked pizza's, that then were taken home to finish baking.  They never tasted the same as pizza's made the same day.  That is why I stopped trying.

Norma

Title: Re: Di Fara Delivery from Goldbelly
Post by: TXCraig1 on May 01, 2020, 09:08:38 AM
Thanks for posting that Norma.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on May 01, 2020, 01:15:33 PM
Am I the only one wondering if the bottom of those pizza pans are clean?
Title: Re: Di Fara Delivery from Goldbelly
Post by: hotsawce on May 01, 2020, 02:51:42 PM
So goldbelly really has no quality control. It's a great deal for goldbelly bad deal for the customer. All goldbelly provides is the shipping material. It's up to the restaurants to make, cool, freeze, and seal (or vac seal) their product. So it's not consistent from vendor to vendor. The restaurant then decides what they want to sell it for, and goldbelly puts a markup on top of that.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 01, 2020, 10:39:46 PM
Am I the only one wondering if the bottom of those pizza pans are clean?

Damn, man, you got OCD or something?
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 01, 2020, 11:01:30 PM
Am I the only one wondering if the bottom of those pizza pans are clean?
cardboard
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 01, 2020, 11:02:29 PM
Money grab'in %$# show.... :-\
Title: Re: Di Fara Delivery from Goldbelly
Post by: norma427 on May 02, 2020, 07:08:12 AM
Thanks for posting that Norma.

Craig,

I did post a link to the pizza's sold from Goldbelly at https://www.instagram.com/p/B5Wtm_EBsFT/ in this thread at https://www.pizzamaking.com/forum/index.php?topic=60116.msg602709#msg602709  At that time wondered just how good the pizza's would be.

Norma
Title: Re: Di Fara Delivery from Goldbelly
Post by: TXCraig1 on May 02, 2020, 08:59:03 AM
Norma, I missed that thread.

The post by pauseforpizza gushing on the pizza seems more than a bit suspect. My guess is that it was a promotional post. The person only has two posts, their intro and that one and hasn't been back to the forum since the day after.
Title: Re: Di Fara Delivery from Goldbelly
Post by: norma427 on May 02, 2020, 09:38:41 AM


The post by pauseforpizza gushing on the pizza seems more than a bit suspect. My guess is that it was a promotional post. The person only has two posts, their intro and that one and hasn't been back to the forum since the day after.


Craig,

I didn't think to check on pauseforpizza posts.  Your guess is probably right.   :D

Norma
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on May 02, 2020, 10:55:33 AM
Damn, man, you got OCD or something?
What do you think a NYC Health Inspector would do if he saw that leaning tower of Pizza?  I bet your own pizza pans bottoms are not as clean as the tops.   And then is it OCD when this place has been closed down numerous times to wonder if they even washed the pans?  Give me a break OCD or Something.  Yeah Something is correct.  They should be closed for good.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Pizza_Not_War on May 02, 2020, 12:52:14 PM
What do you think a NYC Health Inspector would do if he saw that leaning tower of Pizza?  I bet your own pizza pans bottoms are not as clean as the tops.   And then is it OCD when this place has been closed down numerous times to wonder if they even washed the pans?  Give me a break OCD or Something.  Yeah Something is correct.  They should be closed for good.
Put his hand out and expect a tip?
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 02, 2020, 09:20:54 PM
What do you think a NYC Health Inspector would do if he saw that leaning tower of Pizza?  I bet your own pizza pans bottoms are not as clean as the tops.   And then is it OCD when this place has been closed down numerous times to wonder if they even washed the pans?  Give me a break OCD or Something.  Yeah Something is correct.  They should be closed for good.
those stacked pizza pans are cardboard pizza circles dude... But yeah, that joint is aturd fest!!  💀🍕
Title: Re: Di Fara Delivery from Goldbelly
Post by: foreplease on May 02, 2020, 09:28:51 PM
those stacked pizza pans are cardboard pizza circles dude... But yeah, that joint is aturd fest!!  💀🍕
Thatís what I thought at first then figured out he may have meant whatís in upper left corner of this cropped photo.


Iím sorry they invested in all those new half-sheet pans because I donít see any possible way this part of their sales is ever going to work out. This horse has been ridden into the ground imo.

Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 02, 2020, 09:42:32 PM
Fiot was talking about the "leaning tower of pizzas"...t your pic is a good one Tony.... Place is a mess.... ::)
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on May 02, 2020, 10:07:13 PM
This don't look like any cardboard to me.   The Tower as I see it   disgusting...  How clean are the bottoms of your pans? 
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 02, 2020, 10:37:38 PM
This don't look like any cardboard to me.   The Tower as I see it   disgusting...  How clean are the bottoms of your pans?
I use pans only with Chicago thin an deep crust so I've only got a few... They're not difara roach magnets but I certainly prefer to put my dough in the pan rather than on top of the bottom of the pan.
Some places will bake on top of a used piece of aluminum foil....I don't think I'd want that, especially not knowing where that foil has been used before...  🤗🍻
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 03, 2020, 08:06:40 PM
What do you think a NYC Health Inspector would do if he saw that leaning tower of Pizza?  I bet your own pizza pans bottoms are not as clean as the tops.   And then is it OCD when this place has been closed down numerous times to wonder if they even washed the pans?  Give me a break OCD or Something.  Yeah Something is correct.  They should be closed for good.

Just saying, you have made several posts in here, none of them about the food and all of them freakin out about how clean it is or isnít.
Title: Re: Di Fara Delivery from Goldbelly
Post by: parallei on May 03, 2020, 09:04:06 PM
Just saying, you have made several posts in here, none of them about the food and all of them freakin out about how clean it is or isnít.

I haven't made any posts here. So about the frozen food that the OP received: It looks like %$# and I'm 99.9% certain it tasted like %$#. Re: freaking out about cleanliness. If you open up again, be sure to link your customers to your post here about "freakin out about how clean it is or isn't." You could also tell them you are using certified Di Fara mouse %$# powder on you pies! I'm sure it will be a real selling point.


Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 03, 2020, 10:37:43 PM
Just saying, you have made several posts in here, none of them about the food and all of them freakin out about how clean it is or isnít.

   So as long as the food tastes ok it don't matter bout the vermin... Is that what you mean?  🤗🍻

When you forget the inspectors lil envelope and get shut down.... No one is ever permitted to revisit the reason your stinking a$$ joint got shut down.   Is that what you mean?  🎰🤡🤠
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 03, 2020, 10:43:01 PM
Just saying, you have made several posts in here, none of them about the food and all of them freakin out about how clean it is or isnít.

  This thread is about how their "food" is being prepped and delivered...
During a time when most folks are hurtin for certain....

Where is the love...🎵🎼

Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 04, 2020, 09:59:10 PM
So goldbelly really has no quality control. It's a great deal for goldbelly bad deal for the customer. All goldbelly provides is the shipping material. It's up to the restaurants to make, cool, freeze, and seal (or vac seal) their product. So it's not consistent from vendor to vendor. The restaurant then decides what they want to sell it for, and goldbelly puts a markup on top of that.

That's exactly right, except Goldbelly also provides the marketing as well.  What's going on right now out of Ann Arbor is horrifying.  A 14", 6-slice pie from Joe's for $40 thru Goldbelly.  Except you gotta order two.  So $80 for something that isn't close to what the original is and actually worse than a fresh Domino's pie.

I never thought I'd say that...
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 04, 2020, 10:02:32 PM
But you did and god bless you for that sir!!   :chef:
Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 04, 2020, 10:21:15 PM
Just saying, you have made several posts in here, none of them about the food and all of them freakin out about how clean it is or isnít.

So hygiene isn't part of the equation in your view of a well-run food establishment???

What's the name of your place???
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 04, 2020, 10:38:22 PM
We've all seen the black char bottoms the difaras will sell to the unassuming.... That carbon flakes falling down into the oven is what the rats adore... It's like a millennial family getting company comped at Walter dizzy World man!!
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 05, 2020, 10:18:28 AM
So hygiene isn't part of the equation in your view of a well-run food establishment???

What's the name of your place???

Way to miss the point.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 05, 2020, 10:20:01 AM
I haven't made any posts here. So about the frozen food that the OP received: It looks like %$# and I'm 99.9% certain it tasted like %$#. Re: freaking out about cleanliness. If you open up again, be sure to link your customers to your post here about "freakin out about how clean it is or isn't." You could also tell them you are using certified Di Fara mouse %$# powder on you pies! I'm sure it will be a real selling point.

Yeah, when I open up again, Iíll make a cardboard blow up of this thread and post it as artwork on the wall  :-D
Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 05, 2020, 11:02:57 AM
Way to miss the point.

Help me out here, Mr. 123.

Very simple question:  Does hygiene not matter in a food establishment?

I want to understand where you'e coming from.

Maybe it's a local thing.  Perhaps hygiene means less in Pittsburgh as it does elsewhere?

 ;D ;D ;D
Title: Re: Di Fara Delivery from Goldbelly
Post by: hotsawce on May 05, 2020, 11:23:35 AM
Rockaway Pizza somewhere in Pittsburgh area. Youíd have a fun debate with Josh (I did.) His benchmark slice is Amore in Queens. Totally different than a Joeís slice  ;D

Help me out here, Mr. 123.

Very simple question:  Does hygiene not matter in a food establishment?

I want to understand where you'e coming from.

Maybe it's a local thing.  Perhaps hygiene means less in Pittsburgh as it does elsewhere?

 ;D ;D ;D
Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 05, 2020, 11:36:18 AM
Call me a simple, dumb old man.

I love debating "favorite" slices. Because there's no right answer, it's very personal.

Proper hygiene, on the other hand, is not debateable.

Or has that changed?  ::)

Title: Re: Di Fara Delivery from Goldbelly
Post by: hotsawce on May 05, 2020, 12:51:27 PM
I think, for most people, itís difficult to envision how filthy a busy restaurant kitchen can get in a day of preparing food. Itís even more difficult to picture how that is compounded over a week.... or months. I think both of us, having worked in professional kitchens, know what a make-station is going to look like after a busy Friday or Saturday. When we walk into a spot like DiFara, it only takes a peak back into the kitchen to see how filthy it really is.

You see flour crusted around the marble, debris under the unit, dirty oven handles, food debris caked on utensils.... the list goes on. I canít bring myself to eat anything from that spot and havenít for years now. Iíve seen gather back prep kitchen in videos and itís even worse than the front.

Regarding GoldBelly, I donít know the legality of how they prepare and ship frozen food like that but I find it hard to believe itís all completely kosher. There is literally no oversight in the preparation process. Robertaís is the exception - they had to go through a lot to get into grocery stores. But Prince Street Pizza is another example - itís a fully cooked pie they cool and freeze then ship. You have to be really careful cooking freezing and reheating fully cooked meat products like pepperoni.

Call me a simple, dumb old man.

I love debating "favorite" slices. Because there's no right answer, it's very personal.

Proper hygiene, on the other hand, is not debateable.

Or has that changed?  ::)
Title: Re: Di Fara Delivery from Goldbelly
Post by: waltertore on May 05, 2020, 03:47:50 PM
Having worked in kitchens on and off for 45 years I can say there is a spectrum of "clean".  I was taught at home how to clean and any food place I worked in kept a  very clean space.  If it was funky I wouldn't work there.  My mother taught me to clean every day and then it is not hard to keep it clean.  Places that let it lag fall and do spot cleaning fall into the Dirty category.  The board of health tells us we are the cleanest space in Reno.  To me it is common sense.  Keep it clean keeps it safe.  Watching dates on food, temps in coolers, are another thing funky places don't do.  We would never want to get anyone sick.  I have never eaten at Di Fara's and never will.
Title: Re: Di Fara Delivery from Goldbelly
Post by: amolapizza on May 05, 2020, 04:13:01 PM
To me the secret is clean all the time.  You've used something then clean it.  And clean weekly too, the things you don't normally do.  If you don't it just adds up and gets a big mess quickly..
Title: Re: Di Fara Delivery from Goldbelly
Post by: waltertore on May 05, 2020, 04:28:56 PM
To me the secret is clean all the time.  You've used something then clean it.  And clean weekly too, the things you don't normally do.  If you don't it just adds up and gets a big mess quickly..

If all food places did this it would be a lot more fun to eat out.  The board of health inspectors tell me they can only enjoy eating at a few places in town.  If people saw how bad things were in kitchen cleanliness and prep procedures  they wouldn't eat at most of the places they love.  A typical food prep procedure is : take out ground pork, beef, cheeses to be used in cooking, all at once.  Sometimes they don't get to the stuff for an hour or more and will let the finished product sit on the counter for long times before cooking. Another is cutting meat and then veggies that will be served raw on the same cutting boards/bowls without cleaning first. I remember when they smoked in the kitchen too.... I could go on and on.  For me having the owner on site always made for a clean space but not in this case it seems. 
Title: Re: Di Fara Delivery from Goldbelly
Post by: amolapizza on May 05, 2020, 04:52:42 PM
I've worked in several restaurants, and it's the big reason that I really don't like going out to eat...

I remember once in Spain in a really small eatery by the beach, I had to go to the bathroom which meant that I had to pass through the kitchen.  I was surprised that at this place that predominately served sea food and fish, the kitchen didn't smell of fish, just of salt water!  We ended up eating there a lot, and it was very good.  In the end we had grilled lobster a few times, no sauce, no nothing.  Just cut in half and grilled in it's own juices!

But back to cleaning.  It's easy to see for oneself.  Just wipe the bathroom sink clean after using it, it'll always look spotless and you can forego most of the normal cleaning tasks..  The same in the kitchen, you use something, then clean it directly instead of smoking or watching something cook.  The reward comes when the food has been consumed and all you have left to clean are plates, knives/forks and glasses!
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on May 05, 2020, 06:08:34 PM
I am more amazed that an Owner of a Food Establishment on this forum has a problem with Cleanliness than the History of DiFara  456
Title: Re: Di Fara Delivery from Goldbelly
Post by: pizapizza on May 05, 2020, 08:33:25 PM
If all food places did this it would be a lot more fun to eat out.  The board of health inspectors tell me they can only enjoy eating at a few places in town.  If people saw how bad things were in kitchen cleanliness and prep procedures  they wouldn't eat at most of the places they love.  A typical food prep procedure is : take out ground pork, beef, cheeses to be used in cooking, all at once.  Sometimes they don't get to the stuff for an hour or more and will let the finished product sit on the counter for long times before cooking. Another is cutting meat and then veggies that will be served raw on the same cutting boards/bowls without cleaning first. I remember when they smoked in the kitchen too.... I could go on and on.  For me having the owner on site always made for a clean space but not in this case it seems.

how long can cooked food (slices) be left out for?
Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 05, 2020, 08:44:27 PM
I think, for most people, itís difficult to envision how filthy a busy restaurant kitchen can get in a day of preparing food. Itís even more difficult to picture how that is compounded over a week.... or months. I think both of us, having worked in professional kitchens, know what a make-station is going to look like after a busy Friday or Saturday. When we walk into a spot like DiFara, it only takes a peak back into the kitchen to see how filthy it really is.

You see flour crusted around the marble, debris under the unit, dirty oven handles, food debris caked on utensils.... the list goes on. I canít bring myself to eat anything from that spot and havenít for years now. Iíve seen gather back prep kitchen in videos and itís even worse than the front.

Joe's is extremely clean.  It helps that there's no cooking, no fryers, etc.  The key is setting up stores with cleaning in mind: Everything is tiled, very easy to wipe down.  All filters get blown out daily - that helps keep the flour out and compressors running efficiently.  Having wheels on stations and refrigerators - so you can easily pull away from the wall and clean everywhere. 

Regarding GoldBelly, I donít know the legality of how they prepare and ship frozen food like that but I find it hard to believe itís all completely kosher. There is literally no oversight in the preparation process. Robertaís is the exception - they had to go through a lot to get into grocery stores. But Prince Street Pizza is another example - itís a fully cooked pie they cool and freeze then ship. You have to be really careful cooking freezing and reheating fully cooked meat products like pepperoni.

Here's the thing with Goldbelly and frozen pizza in general.  When the University of Michigan closed down, Joe's was done.  The light switch went off.  They weren't selling 10 pies a day.  A decision was made to get back to frozen pies thru Goldbelly - which they had stopped because the pie just wasn't well-received.

So they ordered dry ice and two industrial freezers and are working out of the shop.  Forget the price: $40 for a 14" pie.  They're baking a pie 3/4 way, adding a bit more cheese and then putting it in the freezer.

They're missing a critical step:  it needs to go into a flash freezer first, then  shrink-wrapped and put into a deep freezer until shipping.

Great article here from guys who know...

https://www.dogtownpizza.com/blog/the-science-of-frozen-pizza/ (https://www.dogtownpizza.com/blog/the-science-of-frozen-pizza/)

Roberta's also does it the right way.  Their frozen business is totally separate.  They have a great manufacturing space in the old Pfizer Building on Flushing Ave.  Because that's what it is: a manufacturing business.

I understand Art vs Commerce.  Especially when rent is due and your customer base has vanished.  Hard decisions need to be made short-term.  But at what cost long-term?

Getting back to DiFara's.  I lived in Flatbush in the early 00s.  3 stops on the Q to DiFara's.  I used to go often enough in spite of the filth, which stunned me enough to post about it on Chowhound in 2004. 

https://www.chowhound.com/post/difaras-fan-sanitary-conditions-243821?page=4 (https://www.chowhound.com/post/difaras-fan-sanitary-conditions-243821?page=4)

Of course I was shouted down.

That was before it evolved into a disorganized 2-3 hour ordeal.  I've been back twice since 2013 - both times at the insistence of someone else.  I'll never go back again.



Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 05, 2020, 08:57:15 PM
Put his hand out and expect a tip?

Been there, done that. NYC in the 90s was a free-for-all. Those days are over...
Title: Re: Di Fara Delivery from Goldbelly
Post by: foreplease on May 06, 2020, 08:26:31 AM
Roberta's also does it the right way.  Their frozen business is totally separate.  They have a great manufacturing space in the old Pfizer Building on Flushing Ave.  Because that's what it is: a manufacturing business.
Sorry about Joeís Ann Arbor. Nothing you could have done. I know you worked long and hard getting it established.


I grew up in a 24 hour USDA supervised frozen pizza family business. It was always about manufacturing and productionóand safety re food and employees both. There was a quality control department and an R&D department. Capacity was 60 pizzas/minute 16 hours a day; 3rd shift everything was broken down and steam cleaned. Time since the last lost-time accident/injury was posted on the production room wall. People took great pride in keeping each day accident free. There was a company picnin and a Christmas party every year. Close to 600 people worked there. It was like a big family. Three union drives and none succeeded. It was sold to a major food company in two parts in 1976 & 1981. Still today a month doesnít go by that I do not see or hear from somebody about those days. Working there from a very young age I learned so much.
Title: Re: Di Fara Delivery from Goldbelly
Post by: dineomite on May 06, 2020, 05:37:26 PM
There are SOOO many other pizza shops in NY that pay their taxes, clean their kitchens, and offer up a pleasant atmosphere for diners. I cringe every time a friend tells me they went to DiFara.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Hanglow on May 06, 2020, 06:14:13 PM
Mental on so many levels.

I can't get past you paying that much for a #*%$ pizza or two, let alone the rest. :-D Well fair play for telling us all about it though. ;D
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 07, 2020, 07:23:37 PM
Help me out here, Mr. 123.

Very simple question:  Does hygiene not matter in a food establishment?

I want to understand where you'e coming from.

Maybe it's a local thing.  Perhaps hygiene means less in Pittsburgh as it does elsewhere?

 ;D ;D ;D

Considering NY gives out Zagat best in the city awards to these dirty shops, what does that say about NY?  :-D
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 07, 2020, 07:24:20 PM
There are SOOO many other pizza shops in NY that pay their taxes, clean their kitchens, and offer up a pleasant atmosphere for diners. I cringe every time a friend tells me they went to DiFara.

None of them as good as when Dom was making pizza.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 07, 2020, 07:26:44 PM
I am more amazed that an Owner of a Food Establishment on this forum has a problem with Cleanliness than the History of DiFara  456

Nah, just made a half light hearted comment about you hijacking this thread with three posts that are off topic.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 07, 2020, 07:27:19 PM
Rockaway Pizza somewhere in Pittsburgh area. Youíd have a fun debate with Josh (I did.) His benchmark slice is Amore in Queens. Totally different than a Joeís slice  ;D

Yeah, it has flavor.  8)
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 07, 2020, 07:37:03 PM
None of them as good as when Dom was making pizza.

One question..... Yes or no.... Have you seen any of the multitudes of videos where Dom checks bottom of pizza in his magic oven and does not give a rats ass that the pie is charged black an he jus wants his money?

Let's not even get into the vids that show his nose drooling good knows what into his "creations".  Eww...😷
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 07, 2020, 09:04:06 PM
One question..... Yes or no.... Have you seen any of the multitudes of videos where Dom checks bottom of pizza in his magic oven and does not give a rats ass that the pie is charged black an he jus wants his money?

Let's not even get into the vids that show his nose drooling good knows what into his "creations".  Eww...😷

No.

Have you ever eaten Doms pizza?
Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 07, 2020, 10:01:48 PM
Considering NY gives out Zagat best in the city awards to these dirty shops, what does that say about NY?  :-D

I'd say the Zagat score for DiFara's is spot on - great for food, zilch for service and decor.  There's no category for filth.  If there was DiFara's would be at the very top of the list...

I've always liked the DiFara slice.  One of my favorites.  But the combo of a horrible ordering system and palpable filth is the reason I've only gone there twice in the past 15 years or so.  Too many other great slice shops in my rotation to bother with DiFara's. 

My loss?  Maybe.  But when I can have a slice from Scarr's or L'Industrie I'm not trading down.  I'm having two of the best slices in NYC...
Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 07, 2020, 10:14:15 PM
One question..... Yes or no.... Have you seen any of the multitudes of videos where Dom checks bottom of pizza in his magic oven and does not give a rats ass that the pie is charged black an he jus wants his money?

Let's not even get into the vids that show his nose drooling good knows what into his "creations".  Eww...😷

I don't think Dom was ever about the money.  I put him in the same category as Gerry Pero, who made pies at Totonno's back in the day.  Gerry didn't give a f..k if he burned your pie and  if it had a baseball-sized hole in it.  You either accepted it and paid for it or you became persona non grata.  He'd tell you to get the f..k out.

Dom wasn't an ornery bastard like Gerry.  He was just in his own world, making great pizza with occasional misses.

That's the beauty of pizza.  Every pie is a new beginning.  A shot at bliss or abject failure.  That's my take - all or nothing.  There is no gray area...
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on May 08, 2020, 04:25:49 PM
Nah, just made a half light hearted comment about you hijacking this thread with three posts that are off topic.
Now that is really funny about the hijacking.  As I understand it you have a Pizzeria Establishment.  If that is correct your attitude about cleanliness gives me pause not to eat at your place.   As a Public Service to all members who wish to avoid eating there you should give us the address   456
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on May 08, 2020, 04:29:51 PM
I don't think Dom was ever about the money.  I put him in the same category as Gerry Pero, who made pies at Totonno's back in the day.  Gerry didn't give a f..k if he burned your pie and  if it had a baseball-sized hole in it.  You either accepted it and paid for it or you became persona non grata.  He'd tell you to get the f..k out.
You probably never met the Johnny's of Mount Vernon Brothers when they were alive.   You would get yelled at for being 10 minutes late to pick up the pie.  I mean really screamed as if you ruined their art.   It was art and it still is to this day and it is spotless.
Title: Re: Di Fara Delivery from Goldbelly
Post by: waltertore on May 08, 2020, 05:34:45 PM
You probably never met the Johnny's of Mount Vernon Brothers when they were alive.   You would get yelled at for being 10 minutes late to pick up the pie.  I mean really screamed as if you ruined their art.   It was art and it still is to this day and it is spotless.

Growing up in that era of old school and a teen in the early 70's I learned from these guys and like any young guy trying to be a man I got real good at emulating them.  It has taken over 50 years to tone down but inside I still grumble and talk sh*t to the oven when opening the door with the old school Italian curse words.  Living in an area where most people are ignorant to NY/NJ pizza culture it gets very frustrating like when someone wants an 1/2 Sicilian and 1/2 Ny on one pie.  Also the topping are so heavy I had to buy super light basswood peels.  My shoulder and elbow were starting to hurt all the time.  I use to say curse words when launching and removing those mega topped pies but now say - $40 a pie - early retirement  :-D.  On a serious note most people are innocently ignorant and don't mean to raise of the blood pressure   :)
Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 08, 2020, 08:29:35 PM
You probably never met the Johnny's of Mount Vernon Brothers when they were alive.   You would get yelled at for being 10 minutes late to pick up the pie.  I mean really screamed as if you ruined their art.   It was art and it still is to this day and it is spotless.

I can just see why they would scream.  For me, timing is everything.  If you call in an order and say you want it at 7:30, I'll bust my ass to make sure it comes out at 7:30. Not 7:29 or 7:31.  And if you get there at 7:20 and ask for your pie with any type of attitude, I'll tell you to shut up until 7:30.  Until then you have no kick coming.  And if you come really late - and that happens a lot - I'll remake the pie.  But you'll incur my wrath.

I've been to Johnny's twice and enjoyed it.  But only recently, like 2017, 2018.  So I definitely didn't know the original guys...
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 08, 2020, 08:46:45 PM
Pick me up at 8 ....and don't be late!  :-*
Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 08, 2020, 08:56:36 PM
Pick me up at 8 ....and don't be late!  :-*

Oh baby, that's a what I like!!!  Nothing wrong with a little Big Bopper!
Title: Re: Di Fara Delivery from Goldbelly
Post by: Josh123 on May 08, 2020, 10:11:03 PM
Now that is really funny about the hijacking.  As I understand it you have a Pizzeria Establishment.  If that is correct your attitude about cleanliness gives me pause not to eat at your place.   As a Public Service to all members who wish to avoid eating there you should give us the address   456

I wouldnít let you in anyway, donít worry
Title: Re: Di Fara Delivery from Goldbelly
Post by: waltertore on May 08, 2020, 10:21:29 PM
I can just see why they would scream.  For me, timing is everything.  If you call in an order and say you want it at 7:30, I'll bust my ass to make sure it comes out at 7:30. Not 7:29 or 7:31.  And if you get there at 7:20 and ask for your pie with any type of attitude, I'll tell you to shut up until 7:30.  Until then you have no kick coming.  And if you come really late - and that happens a lot - I'll remake the pie.  But you'll incur my wrath.

I've been to Johnny's twice and enjoyed it.  But only recently, like 2017, 2018.  So I definitely didn't know the original guys...

That ain't PC out here on the west coast  :-D  I have had to turn my idle way down or I would get shot.  They got lots of guns in Nevada :-D  I am too old to tough up anymore.  Got no muscle in my bark. 
Title: Re: Di Fara Delivery from Goldbelly
Post by: Andrew Bellucci on May 08, 2020, 11:05:10 PM
That ain't PC out here on the west coast  :-D  I have had to turn my idle way down or I would get shot.  They got lots of guns in Nevada :-D  I am too old to tough up anymore.  Got no muscle in my bark.

That ain't PC here in pussyfied NYC neither.  I'm too old to change. I'd rather be hated for who I am than to be loved for who I'm not.

There's a bit of a gun culture here too. But it's all good. I can tell you from personal experience that Winston Churchill was dead on:  "There is nothing more exhilarating than to be shot at with no result"
Title: Re: Di Fara Delivery from Goldbelly
Post by: HansB on May 09, 2020, 07:53:32 AM
So goldbelly really has no quality control. It's a great deal for goldbelly bad deal for the customer. All goldbelly provides is the shipping material. It's up to the restaurants to make, cool, freeze, and seal (or vac seal) their product. So it's not consistent from vendor to vendor. The restaurant then decides what they want to sell it for, and goldbelly puts a markup on top of that.

Yep, as you wrote, it's up to the restaurant. Too bad Di Fara dropped the ball.

Sean Randazzo did it right. He now has a waiting list through June thanks to Dave and a good product!

https://youtu.be/zgVpuFa5K8Y
Title: Re: Di Fara Delivery from Goldbelly
Post by: Fiorot on May 09, 2020, 01:58:43 PM
I wouldnít let you in anyway, donít worry
   :'(
Title: Re: Di Fara Delivery from Goldbelly
Post by: jkb on May 12, 2020, 02:36:31 PM
  Gen Y  and Gen Z


Oh crap!  We've run out of gens!
Title: Re: Di Fara Delivery from Goldbelly
Post by: PizzaGuy5 on May 13, 2020, 03:48:34 PM
I just had some Di Fara's on Friday ... this is what it looks like from the shop.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Pete-zza on May 13, 2020, 03:59:15 PM

Oh crap!  We've run out of gens!
John,

Fear not. Here comes Generation Alpha :-D.

https://en.wikipedia.org/wiki/Generation_Alpha

Peter
Title: Re: Di Fara Delivery from Goldbelly
Post by: jsobolew on May 13, 2020, 04:16:12 PM
My brother graciously gifted me Di Fara pizza via Goldbelly for my birthday. I almost wish I hadn't seen this thread but now I know what to expect. We went to the OG location together years ago when I was passing through on tour and I raved about it at the time. I will update with my experience but I'm not optimistic.
Title: Re: Di Fara Delivery from Goldbelly
Post by: jkb on May 13, 2020, 04:54:11 PM
John,

Fear not. Here comes Generation Alpha :-D.

https://en.wikipedia.org/wiki/Generation_Alpha

Peter

As a physics major, you would think I would have thought of moving to that different alphabet.  I am feeling ashamed.

Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 13, 2020, 06:40:28 PM
I just had some Di Fara's on Friday ... this is what it looks like from the shop.
what type of cheese is on those... Part fresh?
Title: Re: Di Fara Delivery from Goldbelly
Post by: jsobolew on May 26, 2020, 10:39:58 PM
Well, my order was supposed to arrive 2 days after shipping but instead it took UPS a week. It was delivered in a cooler bag without any form of ice packs and it was 94 degrees when It got here. No food poisoning for me today.
Title: Re: Di Fara Delivery from Goldbelly
Post by: Pizza_Not_War on May 26, 2020, 11:50:52 PM
They warmed it up for you to eat. Looks delicious.  >:D
Title: Re: Di Fara Delivery from Goldbelly
Post by: waltertore on May 27, 2020, 12:00:03 AM
Well, my order was supposed to arrive 2 days after shipping but instead it took UPS a week. It was delivered in a cooler bag without any form of ice packs and it was 94 degrees when It got here. No food poisoning for me today.

I'd get my $ back
Title: Re: Di Fara Delivery from Goldbelly
Post by: Chicago Bob on May 27, 2020, 12:23:03 AM


   Good God... Does it ever end with this money grabbing roach coach?
Saddest part about it is that they are probably laughing all the way to the bank about the way peeps are such suckers to "their myth". 

Edward scissor hand, oh please may I have extra of that cool looking basil thingy you do, pops?!!  🤺🌿🦈🐜
Title: Re: Di Fara Delivery from Goldbelly
Post by: jsobolew on May 27, 2020, 03:57:43 AM
Well, I canít really blame Di Fara the shipping issue. It was supposed to arrive in 2 days but UPS had it sitting around right down the street for a week. My brother bought this as a gift for me because we enjoyed Di Fara together years ago but I believe Goldbelly will give him a refund. Heís going to just give me the cash instead and maybe Iíll just buy more pizza making gear with it. Yeah, a new GI metal peel would be nice.
Title: Re: Di Fara Delivery from Goldbelly
Post by: amolapizza on May 27, 2020, 07:25:23 AM
Is the pizza that expensive too? :D
Title: Re: Di Fara Delivery from Goldbelly
Post by: mamalonny on November 17, 2020, 04:18:36 PM
Jesus, Di Fara has been so disappointing since dom hasn't been behind the counter. My GF and I went last year to finally see what all the hype was about. We ordered a cheese pie and ate it there. Very average at best. Keep in mind Dom was not making pizza. It really is just well-done pizza with a big reputation.
Title: Re: Di Fara Delivery from Goldbelly
Post by: kenny911 on December 31, 2020, 07:40:22 PM
I got one a few weeks back from goldbelly and would never have ordered if I read this thread. What a waste of money. Worst pizza I ever ate. I heated it up tonight and it didnít taste right, the cheese tasted odd, and the crust was like cardboard. I read the reviews on the goldbelly site hype this place up but stouffers is 10x better. I do have to say I ordered Zuppardis in the summer with a coupon and that pizza is legit.