Lidl needs to expand more. If people think Trader Joe's prices are good they will be in for a surprise.
Also if you make dessert pizza lidl has a cheap house brand of nutella and a crunchy nutella as well.
Also love the bavarian soft pretzel, pain aux raisins and focaccia with tomatoes , olives and capers.
Despite lidl being a discount grocer, the ingredient list is more natural ALA whole foods simply because a lot of items are imported from europe where food standards are higher.