$3/lb for flour. 
Did you look at the pictures? Maybe the good folks at KA should spend more time working on their pizza skills and less time stroking each other about how much they should try to gouge their customers.
To bump an old thread, laugh if you want but some of us don't have access to 00 flour for cheaper. My options are Amazon, which I think is $80 for a 50lb bag right now, while a lot cheaper than this, not all of us want or need 55lbs. The other place around me has 2.2lb bags of Anna something or other and it's $6, so not much cheaper. I wish this flour was cheaper, but it's the only thing I can get locally. Tonight I bought a bag, it was on "sale" for $7.49 (laugh laugh) for a 3lb bag. Best I'm gonna do by far without driving half way across the state or ordering some ginormous bag online.