“While the potential overlap of the customer base is obvious (URBN shoppers surely like gourmet pizza!), the challenge of operating a new business and successfully integrating it with URBN is not insignificant,”
Really? I never would have thought of that. I guess it's just this sort of insightful view that earns analysts the big bucks. /sarc
So, to solve the problems of their failing business, they are going to buy a business in one of the most difficult and competitive industries, oh, and by the way, they know nothing about making pizza. What could possibly go wrong?