i did not know they are considered a higher class food. do you know what the general price is of a dominos or pizza hut pizza in asia? do you think pizza has become a mainstream food or is it still considered something very foreign?
Definitely not mainstream. It has a strange place in the food chain here in that most people will go there but as a "treat" or as an "experience" not because it is accepted or frankly, even liked.
This evidenced by the other items the sell including steaks, pasta and, hey this, breakfast foods! People here typically will order one pizza and a few of the other main dishes that are more in line with what they can handle.
I had to go look at prices (for my city, a 2nd tier city), and here are some examples:
Hawaiian pizza - regular 58rmb, stuffed crust 78 rmb
Beijing duck pizza - regular 66 rmb, stuffed crust 84 rmb
Supreme pizza - regular 74 rmb, stuffed crust 92 rmb
Lasagna - 45 RMB
Spaghetti with meatballs - 33 RMB
A set for two people including a regular supreme pizza, 4 chicken wings and 2 drinks - 139 rmb
I believe their regular pizzas are 9". If you want further entertainment, I will be happy to post more of the "flavors" offered. They rely on extravagant toppings to entice customers.
For comparison, a bowl of noodles eaten at lunch averages around 10 rmb and the price of a "dish" is maybe 15-25 for a meat dish and 10-15 for a veggie (normal food places, not fancy; also city center compared to farther out obviously has some variance). Starbucks, which has been much more widely accepted (go figure!) costs about 38 rmb for a caramel macchiato, vente.
As you can see, Western food has its own pricing structure very much outside of the daily life of the average Chinese person.
My wife and I have done some market research in the past and the number one reason people don't eat Western more is because of accessibility (not price alone). Meaning they don't find it convenient to eat, since it all "destination dining" and long sit down meals. We actually think a slice joint would do really well here, for this reason alone!