Boar's Head does indeed have a solid reputation in most parts of the country, including NYC. However, I have found this reputation to be somewhat overrated and not warranted. While Boar's Head products are not bad, they do not warrant paying premium prices for them, as I would not classify them as premium products. This is especially true with the Boar's Head pepperoni. I find it to be some of the least tasty pepperoni on the market. This is just a personal opinion, of course. At the end of the day though, I regard Boar's Head as a product that does not nearly meet the hype that it has received. However, Boar's Head products are not necessarily bad, just not as good as some have made them out to be.